Austin, September 11, 2025
News Summary
The University of Texas at Austin has secured a multi-year sponsorship with Humann, a cardiovascular health company. The partnership allows Humann’s logo to feature prominently at all Texas Athletics venues starting in August 2025. This marks the first time a brand’s logo will be displayed alongside the Longhorn logo in Texas Athletics history. The collaboration seeks to promote cardiovascular health among student-athletes and enhance their performance through targeted nutrition initiatives.
Austin—The University of Texas at Austin’s athletics department has announced a multi-year sponsorship agreement with Humann, a cardiovascular health company, which will feature the Humann logo prominently across all sports venues beginning in August 2025. This partnership marks a historic first by allowing a brand’s logo to be displayed alongside the Longhorn logo in Texas Athletics history.
The sponsorship will kick off with the Humann logo debuting at Darrell K. Royal-Texas Memorial Stadium, home of the Texas Longhorns football team. The logo will also be prominently featured at the Texas Longhorns Boathouse, Gregory Gymnasium, Texas Tennis Center, and other Texas Athletics locations. Notably, the logo will be displayed at the Moody Center during the 2026-2027 basketball season.
Humann has been recognized as the official cardiovascular supplement provider for Texas Athletics, a partnership that aims to promote heart health among student-athletes. Humann is particularly known for its beet-based products, which target individuals aged 18 and older, and reportedly has a long-standing relationship with Texas Athletics dating back over a decade where it supported student-athletes via its performance nutrition program.
The partnership was facilitated by Longhorn Sports Properties and aligns with a recent NCAA rule change that now permits the display of commercial logos on athletic fields and courts during regular-season games. This shift in policy opened up new avenues for branding opportunities, allowing Humann to associate its logo with the prestigious Longhorn brand.
Chris Del Conte, the UT Athletic Director, expressed that this partnership embodies the belief that “what starts at Texas changes the world.” The collaboration seeks to highlight the intersection between science and athletics, reflecting the foundations of Humann, which stem from groundbreaking cardiovascular research conducted at the University of Texas Health Science Center by Nobel Laureate Dr. Ferid Murad in 1998.
Humann products have reportedly been integral to the success of Texas Athletics, with connections to over 20 national championships won by the university’s sports teams. Currently, Texas Athletics officials confirm that all UT student-athletes are utilizing Humann’s products as part of their training and nutritional regimens.
The sponsorship will include various activations over the sports seasons, such as a documentary documenting the relationship between Texas and Humann. Humann co-founder and CEO Joel Kocher emphasized the brand’s commitment to building trust through this partnership. The company’s products, including SuperBeets, are already trusted by numerous professional and collegiate athletes globally, with over 160 professional and collegiate teams reportedly using Humann products in their training regimens.
This partnership ultimately signifies a new era in sports sponsorship within Texas Athletics, blending innovative health solutions with athletic performance and aiming to foster a culture of well-being among student-athletes.
FAQ
What is the new sponsorship about?
The University of Texas at Austin has entered a multi-year sponsorship agreement with Humann, allowing their logo to be displayed at all Texas Athletics venues.
When will the Humann logo debut?
The Humann logo is set to debut at the Darrell K. Royal-Texas Memorial Stadium starting in August 2025.
What locations will feature the Humann logo?
The logo will be featured at several locations, including the Texas Longhorns Boathouse, Gregory Gymnasium, Texas Tennis Center, and Moody Center during the 2026-2027 season.
What products does Humann offer?
Humann is known for its cardiovascular health products, particularly beet-based supplements designed for individuals aged 18 and older.
How does this sponsorship benefit student-athletes?
The partnership aims to promote cardiovascular health among student-athletes and connects the science behind Humann’s products with athletic performance.
Key Features of the Sponsorship
| Feature | Description |
|---|---|
| Duration | Multi-year sponsorship |
| Logo Debut | August 2025 at Darrell K. Royal-Texas Memorial Stadium |
| Locations | Tennis Center, Gregory Gym, Boathouse, Moody Center |
| Official Supplement | Humann recognized as the official cardiovascular supplement |
| History | First instance of logo display alongside Longhorn logo |
| Health Focus | Promoting cardiovascular health among student-athletes |
| Product Use | Utilized by all UT student-athletes |
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Additional Resources
- KVUE
- Texas Longhorns Official Site
- Statesman
- Houston Chronicle
- Wikipedia: University of Texas at Austin
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