Frisco, Texas, February 10, 2026
The PGA of America has announced the appointment of Terry Clark as its new Chief Executive Officer, effective March 2, 2026, following the resignation of Derek Sprague. Clark, an independent director on the board since 2024 and former CMO at UnitedHealth Group, aims to provide stable leadership during a period of significant organizational change. His focus will be on empowering PGA members and enhancing golf experiences while raising the profile of major tournaments within local communities.
Frisco, Texas – The PGA of America is embarking on a new chapter with the appointment of Terry Clark as its new Chief Executive Officer, set to take effect on March 2, 2026. This decision comes after the resignation of Derek Sprague, who stepped down to dedicate more time to his family. Clark, who has been an independent director on the PGA of America board since 2024, brings substantial experience from his previous role as Chief Marketing Officer at UnitedHealth Group.
In recent times, the PGA of America has experienced notable shifts in leadership, with several C-suite executives departing or transitioning into new roles. This includes high-profile positions such as Chief Commercial Officer and Chief Membership Officer. The organization is navigating through these leadership changes at a crucial juncture, emphasizing the need for consistent guidance and a clear direction.
Clark’s past experience includes his tenure as Chief Marketing and Customer Officer at Optum, a division of UnitedHealth Group, which could play a pivotal role in his approach to leadership. As a significant sponsor of The Players Championship, he is familiar with the competitive landscape of professional golf. Emphasizing his focus on culture, empowerment, and clarity, Clark aims to bolster support for PGA members and golf professionals, ensuring that major championships remain prominent as defining moments for the sport and its communities.
Focus on Leadership
The PGA of America has recognized the importance of strong leadership during this transformative period. Nathan Charnes, Vice President of the organization, has voiced his confidence in Clark’s ability to lead, highlighting his tenure of disciplined leadership and sound judgment. This transition marks a pivotal moment for the PGA, as ensuring stability and continuity becomes imperative in the face of evolving industry dynamics.
Transition phases often come with challenges, yet they also represent opportunities for innovation and growth. Clark’s commitment to fostering a resilient organizational culture suggests that the PGA might emerge stronger and more adaptable under his governance. This blend of stability and forward-thinking leadership could provide the necessary foundation to enhance the experiences of golf enthusiasts and professionals alike.
Clark’s Vision For the Future
As he transitions into the role of CEO, Clark’s primary objectives will be to cultivate an environment that not only supports PGA members but also enhances the overall golfing experience for participants at all levels. His leadership style is expected to emphasize clarity in objectives and a focus on empowering teams to achieve the organization’s goals.
Integral to his agenda will be the elevation of major tournaments and marquee events. By positioning these championships as not only sports events but also community gatherings, Clark seeks to strengthen the connections between the PGA, its partners, and the local communities. This approach aligns with broader trends in sports management that emphasize inclusivity and community engagement as keys to organizational success.
Impact on Economic Growth
As the PGA of America strategizes under new leadership, there are potential implications for local and national economies. The golf industry plays a significant role in job creation and local business stimulation, particularly in regions hosting major events. By leveraging Clark’s experience in marketing and customer engagement, the PGA aims to enhance its economic contributions further.
The dedication to minor regulation could facilitate a more robust environment for entrepreneurial endeavors within the golfing community. Prudent management and strategic initiatives could lay the groundwork for long-term growth, benefiting local businesses and contributing to broader economic performance.
Conclusion
The appointment of Terry Clark as the CEO of the PGA of America signals a promising shift for the organization, particularly as it seeks to assert itself in a dynamic environment. With a well-defined vision for the future and a commitment to fostering an inclusive culture, the PGA is poised to redefine its role in the golf industry while enhancing economic opportunities. As Austin entrepreneurs continue to pave the way for business innovation, it will be exciting to observe how organizations like the PGA adapt and thrive.
Support from local communities and businesses will undoubtedly be vital in this journey. Staying engaged with local economic developments is essential for fostering a resilient and prosperous environment as the PGA and its new leadership chart a new course.
Frequently Asked Questions
Who is Terry Clark?
Terry Clark is the former Chief Marketing Officer at UnitedHealth Group and has served as an independent director on the PGA of America board since 2024. He will assume the role of CEO on March 2, 2026.
Why did Derek Sprague resign?
Derek Sprague resigned to spend more time with his family.
What is the PGA of America?
The PGA of America is an organization of golf professionals that conducts several major tournaments, including the PGA Championship, the Senior PGA Championship, and the Women’s PGA Championship.
| Key Feature | Details |
|---|---|
| New CEO Appointment | Terry Clark appointed as CEO of PGA of America, effective March 2, 2026. |
| Predecessor | Derek Sprague resigned to spend more time with his family. |
| Previous Role | Chief Marketing Officer at UnitedHealth Group. |
| Interim CEO | Kerry Haigh will continue as interim CEO until Clark assumes the role. |
| PGA of America Overview | Conducts major tournaments like the PGA Championship, Senior PGA Championship, and Women’s PGA Championship. |
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