Austin, Texas, February 11, 2026
The upcoming South by Southwest (SXSW) Conference and Festivals in Austin will feature actor Steve Carell, who will participate in discussions at the 2026 Film & TV Festival. Carell, known for his roles in ‘The Office’ and ‘The 40-Year-Old Virgin,’ will engage with the cast and creators of HBO’s new series ‘Rooster.’ The festival, celebrating its 40th anniversary, promises an exciting format that integrates music, film, and innovation thus, fostering entrepreneurship within the local community.
Austin, Texas – Get ready for an exciting lineup at the upcoming South by Southwest (SXSW) Conference and Festivals! Actor Steve Carell is set to appear at the 2026 Film & TV Festival, taking place from March 12 to 18 in downtown Austin. Known for his iconic roles in “The Office” and “The 40-Year-Old Virgin,” Carell will participate in a discussion alongside the cast and creators of HBO’s highly-anticipated new comedy series “Rooster.” The show, in which Carell stars as Greg Russo, an acclaimed fiction author stepping into the complex world of higher education, is scheduled to premiere shortly before SXSW on March 8, 2026.
In addition to Carell, this year’s festival promises to attract great talent and industry insiders. Notable figures like Vince Gilligan, the mastermind behind “Breaking Bad,” will unveil his new series “Pluribus,” and Larry David, famed co-creator of “Seinfeld,” will showcase his latest project, “A Waste of Time.” This rich blend of creative talent underscores SXSW’s status as a vital hub for innovation and collaboration across various industries.
SXSW 2026 marks a significant milestone as it celebrates its 40th anniversary, reinforcing its importance as a platform for creative professionals. Attendees can expect a more integrated format covering music, film, TV, and innovation sessions over the week-long festival. With the festival set against the vibrant backdrop of Austin, the event will continue to foster an environment ripe for local entrepreneurship and creative evolution.
### The SXSW 2026 Experience
As the festival approaches, it’s important for local entrepreneurs and small businesses to take advantage of the opportunities that SXSW offers. By participating, local firms not only gain exposure but also engage with a community fueled by innovation and economic growth. Business owners are encouraged to leverage the influx of visitors and participants to showcase their products and services, which can ultimately lead to increased revenue and brand recognition.
### Key Features of SXSW 2026
In preparation for the festival, here’s a rundown of what to expect:
| Feature | Description |
|---|---|
| Event Dates | March 12–18, 2026 |
| Location | Downtown Austin, Texas |
| Opening Night TV Premiere | Apple TV series “Margo’s Got Money Troubles” |
| Notable Participants | Steve Carell, Vince Gilligan, Larry David |
| Festival Highlights | Music showcases, film and TV premieres, innovation sessions |
### Conclusion
As excitement builds for SXSW 2026, it is crucial for the community to embrace this opportunity. Local businesses can capitalize on increased foot traffic and network with influential figures in entertainment and technology. The festival not only celebrates creativity but also strengthens the very framework of the local economy. Austinites are encouraged to stay engaged and support their local businesses as they navigate the thriving entrepreneurial landscape of Texas.
For those interested in attending, detailed information and registration options can be found on the official SXSW website.
Frequently Asked Questions (FAQ)
What is SXSW?
SXSW (South by Southwest) is an annual conference and festival held in Austin, Texas, celebrating the convergence of technology, film, music, education, and culture.
When is SXSW 2026?
SXSW 2026 will take place from March 12 to March 18, 2026, in downtown Austin, Texas.
Who is Steve Carell?
Steve Carell is an American actor and comedian known for his roles in “The Office,” “The 40-Year-Old Virgin,” and “Anchorman.”
What is “Rooster”?
“Rooster” is an upcoming HBO comedy series starring Steve Carell as Greg Russo, an acclaimed fiction author who becomes involved in the world of higher education. The series is set to premiere on March 8, 2026.
How can I register for SXSW 2026?
For more information and to register for SXSW 2026, visit the official website.
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Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
