Austin, TX, December 8, 2025
Starbucks has revived interest in its beloved Bearista Cold Cup as part of the Merrython holiday event. The limited edition 20-ounce cup quickly sold out, generating excitement and frustration among fans eager to collect this unique item. With around 17,000 units available, many customers faced challenges in securing one, elevating the cup’s resale value significantly.
Starbucks Restocks Bearista Cup Amid Fan Frenzy
Excitement revives for beloved Starbucks collectible
Starbucks has reintroduced its highly sought-after Bearista Cold Cup as part of the 2025 Merrython holiday event, leading to widespread excitement and rapid sellouts across the United States.
Restock Details
On December 8, 2025, Starbucks announced the availability of the Bearista Cold Cup exclusively through the Starbucks app, integrated into the Merrython program. This 20-ounce glass cup, shaped like a teddy bear wearing a green beanie, was offered as an instant-win prize, with approximately 17,000 units available nationwide. Despite the limited stock, the restock was met with overwhelming demand, resulting in swift sellouts at many locations.
Customer Reactions
Fans expressed both enthusiasm and frustration over the restock. Many customers reported arriving early at stores, only to find the cups sold out within hours. Some took to social media to share their experiences, highlighting the challenges in securing the coveted item. The high demand has also led to a surge in resale listings, with prices ranging from $150 to over $1,000, reflecting the cup’s collector appeal.
Background
The Bearista Cold Cup was initially released on November 6, 2025, as part of Starbucks’ holiday merchandise. Priced at $29.95, the cup quickly sold out, prompting the company to acknowledge the overwhelming demand and apologize for the shortage. The recent restock through the Merrython program provided a limited opportunity for fans to obtain the cup, but the scarcity and high demand have continued to fuel both excitement and disappointment among customers.
Key Takeaways
The resurgence of interest in the Bearista Cold Cup illustrates the power of limited edition merchandise to drive consumer excitement and engagement. As local entrepreneurs and collectors seek out these coveted items, the community creates a vibrant marketplace reminiscent of smaller local businesses thriving in the digital age. Although the rapid sellout of the Bearista Cold Cup posed challenges for eager customers, this event showcases the intersection of creativity, community spirit, and economic growth driven by consumer demand.
Call to Action
As we witness the continuing evolution of business innovation, supporting local and entrepreneurial endeavors can lead to a more resilient economy. Stay engaged with the Austin small business scene, and keep an eye out for future collectibles that enrich our local culture and drive economic growth.
Frequently Asked Questions (FAQ)
When was the Starbucks Bearista Cold Cup restocked?
The Bearista Cold Cup was restocked on December 8, 2025, as part of Starbucks’ 2025 Merrython holiday event.
How many Bearista Cold Cups were available during the restock?
Approximately 17,000 Bearista Cold Cups were available nationwide during the restock.
How can I obtain a Bearista Cold Cup now?
As of now, the Bearista Cold Cup is sold out. Some customers have turned to resale platforms, where prices range from $150 to over $1,000, reflecting the cup’s collector appeal.
Why is the Bearista Cold Cup so popular?
The Bearista Cold Cup’s unique design, featuring a teddy bear wearing a green beanie, and its limited availability have made it a highly coveted item among Starbucks fans and collectors.
Will Starbucks restock the Bearista Cold Cup again?
Currently, there are no confirmed plans for another restock of the Bearista Cold Cup. Fans are encouraged to monitor Starbucks’ official channels for any future updates.
Key Features of the Bearista Cold Cup
| Feature | Description |
|---|---|
| Design | 20-ounce glass cup shaped like a teddy bear wearing a green beanie |
| Price | $29.95 at launch |
| Availability | Initially sold out within hours; restocked on December 8, 2025, as part of the Merrython event |
| Resale Value | Prices range from $150 to over $1,000 on resale platforms |
| Collector Appeal | High demand due to unique design and limited availability |
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Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
