News Summary
Harry Styles’ beauty brand, Pleasing, has launched a pop-up shop called the Pleasing Saloon in Austin, Texas, for SXSW 2024. Located at the South Congress Hotel, this shop offers a unique atmosphere with Old West-themed décor and limited-edition merchandise. Open from April 27 to May 19, visitors can enjoy stylish products and new flavors of moisture balms. This marks Pleasing’s first expansion into Texas, catering to local fans who have eagerly awaited their arrival.
Exciting New Pop-Up Shop in Austin for Harry Styles’ Beauty Brand
Austin, get ready to experience something fabulous! This year’s SXSW is about to get a pop of color—quite literally—thanks to the return of Harry Styles’ beauty brand, Pleasing. The eagerly anticipated pop-up, cleverly named the Pleasing Saloon, has officially opened its doors at the South Congress Hotel, located at 1603 South Congress Ave. This special shop commenced operations on April 27, 2024, and will be welcoming visitors daily until May 19, 2024.
Pop-Up Fun: What to Expect
With the Pleasing Saloon up and running, folks in Austin can expect a truly unique shopping experience unlike anything they’ve seen before! Operating from 10 a.m. to 7 p.m. Sundays through Thursdays, and 10 a.m. to 8 p.m. on Fridays and Saturdays, this pop-up is tailored perfectly for everyone looking to enjoy their time in the city. Walk through the themed saloon doors and step into a world dripping with charm and creativity!
The ambiance is set with delightful touches, like horse-print wallpaper, which transports shoppers to a fun, Old West environment. The exciting theme is accompanied by limited-edition merchandise, including stylish apparel, delightful manicures, trendy accessories, and chic tote bags—all designed to make anyone walking out feel a little more *pleasing*.
Hot New Products
One of the main attractions at the Pleasing Saloon is the launch of two new flavors of the beloved “Big Lip” moisture balms. Treat yourself to the delectable options of vanilla fig and peppermint honey, both of which hit the shelves during the opening weekend. Fans of the brand are buzzing with excitement over these fresh additions, and it’s easy to see why!
The Pleasing Saloon is not just a shop; it’s an experience that tickles the senses. With a range of cowboy-themed merchandise sporting Pleasing logos in stylish Western fonts, there’s something for everyone to enjoy. Plus, these limited-edition items will eventually be available online starting May 13, 2024, for those unable to make it to Austin during the pop-up’s run.
Why Austin?
This pop-up marks a significant moment for Harry Styles’ Pleasing brand as it ventures into a secondary market for the first time. Following successful launches in New York, Los Angeles, and London, this stop in Texas comes as a response to the overwhelming demand from the local community that’s been building for the past 2.5 years. It looks like Texans have been long-time fans of what Pleasing has to offer!
A standout design for the Austin event features the catchy phrase, “Keep Austin Pleasing.” It shows the brand’s commitment to connecting with the vibrant spirit of Austin, making this pop-up all the more special.
Will Harry Be There?
As much as people would love to see him pop by, don’t hold your breath—Harry Styles is not expected to appear at the event. However, that hasn’t dampened spirits, and fans are still hopeful for a surprise visit during this lively celebration!
A Special SXSW Debut
This marks both the brand’s and Harry Styles’ first appearance at SXSW, adding an exciting twist to the festival lineup. Those who saw Harry perform during his “Love On Tour” at the Moody Center in 2022 will surely be eager to see what today’s Pleasing Saloon has to offer.
With all these delightful experiences waiting, be sure to swing by the Pleasing Saloon before it wraps up on May 19! Whether it’s picking up some unique merch, treating yourself to those new lip balms, or just soaking in the fun atmosphere, there is no better time to get **Pleasing!**
Deeper Dive: News & Info About This Topic
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Additional Resources
- KXAN Austin
- Wikipedia: Harry Styles
- Spectrum Local News
- Google Search: Harry Styles beauty brand
- CultureMap Austin
- Google Scholar: Harry Styles Pleasing
- Austin American-Statesman
- Encyclopedia Britannica: Harry Styles Pleasing
- Fox 7 Austin
- Google News: Harry Styles Pleasing
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
