Austin, Texas, January 10, 2026
International apparel brand Paige is set to open its first store on South Congress Avenue in Austin, Texas. This opening signifies the brand’s growth in the U.S. market and its commitment to offering high-quality men’s and women’s clothing. The new store will integrate local design elements, ensuring it aligns with Austin’s unique cultural identity. As the retail landscape on South Congress continues to evolve, Paige’s expansion reflects the city’s dynamic market and entrepreneurial spirit.
Paige Expands into Austin, Bringing New Retail Opportunities
International apparel brand Paige sets to launch its first store on South Congress Avenue
Austin, Texas – International apparel brand Paige is gearing up to make a significant mark on the Austin retail landscape with the opening of its first location on the bustling South Congress Avenue. This expansion not only highlights Paige’s growth trajectory in the U.S. market but also reinforces the trend of attracting innovative brands to the vibrant economic ecosystem of Austin.
With its commitment to delivering a wide range of high-quality apparel, the new store will feature a selection of men’s and women’s clothing, including denim, knits, outerwear, swimwear, footwear, and leather goods. The anticipated opening reflects the resilience and entrepreneurial spirit of brands like Paige, which can thrive and expand even in competitive markets. The store will artfully combine Paige’s signature aesthetic with local elements, ensuring it resonates with Austin’s unique cultural identity.
Background on Paige’s Expansion
Founded by designer Paige Adams-Geller, Paige has been actively increasing its retail presence across the United States, responding to a growing demand for its upscale clothing. Recent store openings in Charleston, South Carolina, and Los Angeles, California, have positioned Paige favorably within the competitive retail market. The Charleston location, which opened in the summer of 2024, represents the brand’s largest footprint to date at over 3,000 square feet. Meanwhile, the Los Angeles store, located at The Grove, is designed to offer customers a personal shopping experience, further showcasing Paige’s dedication to quality and customer service.
Recent Retail Developments on South Congress Avenue
South Congress Avenue, known for its eclectic mix of shops and restaurants, has witnessed notable retail developments in recent years. Earlier in 2024, Neighborhood Goods closed its location after a brief operational period since March 2020. This area has quickly transformed with the opening of Society by Jackson Vaughn in March 2023, which reflects the adaptive nature of the local retail environment. Additionally, Western wear brand Ariat welcomed shoppers to its new store at 1323 South Congress Avenue in December 2025, occupying the space previously held by Goorin Bros. These shifts demonstrate a dynamic retail landscape that continuously evolves to meet consumer preferences.
Impact on the Local Retail Landscape
The introduction of Paige’s store is poised to enhance the retail offerings on South Congress Avenue, drawing in fashion-conscious consumers and contributing positively to the area’s economic growth. The incorporation of local design elements into the store’s aesthetic is expected to foster a sense of community while attracting foot traffic to the area. As Austin continues to evolve, such retail developments signify the city’s ability to adapt, innovate, and thrive amid changing economic circumstances.
Conclusion
The forthcoming Paige store on South Congress Avenue signifies a crucial step in the brand’s expansion strategy and reflects a broader trend of entrepreneurial growth in Austin. With a diverse product range and a commitment to local aesthetics, Paige is set to become a vital addition to Austin’s retail scene, benefiting both consumers and the local economy. Community support of such initiatives is essential for continued growth and vitality in Austin’s diverse marketplace.
FAQ
What is Paige?
Paige is an international apparel brand known for its high-quality men’s and women’s clothing, including denim, knits, outerwear, swimwear, footwear, and leather goods.
Where is Paige opening a new store?
Paige is opening a new retail store on South Congress Avenue in Austin, Texas.
When is the Paige store opening?
The exact opening date for the Paige store on South Congress Avenue has not been announced yet.
What will the Paige store offer?
The store will offer a comprehensive selection of men’s and women’s clothing, including denim, knits, outerwear, swimwear, footwear, and leather goods.
How does the store’s design reflect local culture?
The store’s interior design blends Paige’s signature style with local elements, featuring vintage leather furniture, marble accents, jute, and a 12-foot wooden table, resonating with the community’s aesthetic and cultural identity.
| Feature | Details |
|---|---|
| Store Location | South Congress Avenue, Austin, Texas |
| Product Range | Men’s and women’s clothing, including denim, knits, outerwear, swimwear, footwear, and leather goods |
| Store Design | Blends Paige’s signature style with local elements, featuring vintage leather furniture, marble accents, jute, and a 12-foot wooden table |
| Expansion | Aligns with Paige’s ongoing growth in the U.S. market, following recent openings in Charleston, South Carolina, and Los Angeles, California |
| Opening Date | Exact date has not been announced yet |
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Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
