New Braunfels, December 27, 2025
New Braunfels, Texas, is witnessing notable business growth with new establishments and expansions in December. Local favorites like Steaks to Go, Dos Gatos Kolache Bakery, and Texas Roadhouse are enhancing the city’s vibrant economy. While a beloved hardware store, Eberhard Lumber, is closing after 70 years, the community continues to showcase resilience and innovation. Preservation efforts for historic spaces and upcoming developments aim to further enrich New Braunfels’ thriving business landscape.
New Braunfels Business Updates: December 2025
New Braunfels, Texas, has experienced significant business growth and development in December 2025, with several new establishments opening and existing businesses expanding their services. This bustling city is demonstrating the power of local entrepreneurship and investment, as business owners continue to adapt and innovate in an ever-changing market.
New Openings and Expansions
Steaks to Go Reopens as Food Truck
Steaks to Go, a local favorite, has reopened in New Braunfels as a food truck. The soft opening occurred on December 14, with the grand opening on December 18. The food truck is located at 221 Elliot Knox Blvd., next to Roc-N-Ritas. Previously, Steaks to Go operated as a brick-and-mortar establishment at 107 S. Business I-35 before closing in 2014. Co-owner Casey Woods expressed excitement about bringing back this New Braunfels favorite.
Dos Gatos Kolache Bakery Opens New Location
Dos Gatos Kolache Bakery, a San Marcos-based bakery, has opened its third location at 1164 FM 306 in New Braunfels. Co-owner Chase Katz aims to spread Czech cuisine with a Texas flair in Central Texas. The bakery offers a variety of kolaches and plans to become a favorite local coffee shop in New Braunfels.
Whataburger Opens Fourth Location
Whataburger, the Texas-based burger chain, has opened its fourth location in New Braunfels at 1825 Hwy. 46. The new restaurant is part of the chain’s expansion in the area, aiming to deepen its roots in the community. Operating Partner Michael Watts emphasized the importance of providing fresh, made-to-order food to every neighborhood.
Texas Roadhouse Opens in New Braunfels
Texas Roadhouse, a popular nationwide steakhouse, has opened a new location at 3206 I-35 N. frontage road in New Braunfels. Known for its classic American steakhouse fare, the restaurant offers fall-off-the-bone ribs, rattlesnake bites, and complimentary dinner rolls with cinnamon butter for dine-in customers.
Academy Sports + Outdoors Opens New Store
Academy Sports + Outdoors, a nationwide sporting goods chain, has opened a new location at 159 I-35 S. in New Braunfels. The 43,000-square-foot store is the ninth location in the San Antonio region and brings approximately 60 jobs to the city. The store offers a wide range of sporting goods and outdoor equipment.
Wholesale Electric Supply Opens in New Braunfels
Wholesale Electric Supply, a Texas-owned business, has opened a new location at 3530 Loop 337 in New Braunfels. The store sells electricity to electricians and offers a variety of electrical equipment to the public, including pipes, wires, plugs, and lighting. Branch Manager Ryan Nichols highlighted the store’s commitment to serving both professionals and the general public.
BIG-Brock Insurance Group Opens Office
BIG-Brock Insurance Group, founded by Mark Brock, has opened an office at 468 S. Seguin Ave., Ste. 402, in New Braunfels. The company offers insurance plans for local businesses, individual home and automobile plans, as well as farm and ranch insurance. The new office aims to provide comprehensive insurance solutions to the community.
Business Closures
Eberhard Lumber to Close After Over 70 Years
Eberhard Lumber, a locally owned hardware store and lumber yard, plans to close its doors after seven decades of serving the New Braunfels area. Owners Diana and Dennis Eberhard announced their retirement plans, expressing gratitude for the many friends and experiences gained over the years.
Community and Cultural Developments
Preservation Efforts Bring New Life to Historic Spaces
New Braunfels is undertaking preservation efforts to revitalize historic spaces in the downtown area. Over the past decade, more than 7,000 permits have been filed for work on historic facilities, including roof repairs and remodels. These efforts aim to maintain the city’s charm while accommodating new businesses. Challenges include navigating unique permitting steps and additional renovation costs. The city offers financial incentives, such as a 20% property tax reduction for downtown historic district properties and waivers for some permitting fees, to encourage preservation.
Upcoming Developments
Mixed-Use Development ‘The Neue’ Coming to Downtown
A new 72,000-square-foot mixed-use condominium development named The Neue is anticipated to begin construction in early 2026. Located at 699 W. San Antonio St., the project will feature residential units, retail spaces, and amenities, contributing to the growth and revitalization of downtown New Braunfels.
City to Update Comprehensive Plan
The city of New Braunfels has initiated the process to update its long-range comprehensive plan, Envision New Braunfels. This marks the first major revision since the plan was adopted in 2018. The comprehensive plan serves as a policy document guiding community decision-making through various forms of community engagement.
Conclusion
New Braunfels is experiencing a wave of entrepreneurial innovation with exciting new businesses springing up in this vibrant community, all while navigating the bittersweet closure of a beloved local establishment. The commitment of local business owners, along with revitalization efforts, demonstrates the resilience of the New Braunfels economy. As the area prepares for future developments like The Neue and engages in the city-wide update of its comprehensive plan, residents and entrepreneurs alike can look forward to a promising economic horizon. Supporting local businesses will not only enhance community ties but also bolster the economic growth in New Braunfels.
Frequently Asked Questions (FAQ)
What new businesses have opened in New Braunfels in December 2025?
Several new businesses have opened in New Braunfels, including Steaks to Go as a food truck, Dos Gatos Kolache Bakery, Whataburger’s fourth location, Texas Roadhouse, Academy Sports + Outdoors, Wholesale Electric Supply, and BIG-Brock Insurance Group.
Which long-standing business is closing in New Braunfels?
Eberhard Lumber, a locally owned hardware store and lumber yard, plans to close after over 70 years of service in New Braunfels.
What preservation efforts are underway in New Braunfels?
The city is undertaking preservation efforts to revitalize historic spaces in downtown New Braunfels, including over 7,000 permits filed for work on historic facilities in the past decade.
What upcoming developments are planned for New Braunfels?
Upcoming developments include the mixed-use condominium project ‘The Neue’ and an update to the city’s comprehensive plan, Envision New Braunfels.
| Key Features | Details |
|---|---|
| New Business Openings | Steaks to Go (food truck), Dos Gatos Kolache Bakery, Whataburger, Texas Roadhouse, Academy Sports + Outdoors, Wholesale Electric Supply, BIG-Brock Insurance Group |
| Business Closures | Eberhard Lumber closing after 70+ years of service |
| Preservation Efforts | Over 7,000 permits filed for historic renovations in downtown |
| Upcoming Developments | The Neue mixed-use development, update of Envision New Braunfels plan |
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