Denver, Colorado, January 27, 2026
The 120th National Western Stock Show in Denver, Colorado, achieved a historic attendance of 750,039 visitors, surpassing the previous record of 726,972 set in 2006. This 16-day event showcased local entrepreneurship, highlighted women’s participation, and awarded 120 scholarships to students in agriculture. With the grand opening of new facilities, the show continues to promote Western heritage and agricultural education, while fostering a vibrant community spirit.
Austin, TX – Record-Breaking Attendance at 120th National Western Stock Show
The 120th National Western Stock Show (NWSS) in Denver, Colorado, recently set a remarkable attendance record, attracting 750,039 visitors and surpassing the previous record of 726,972 established in 2006. This achievement not only highlights the enduring popularity of the event but also emphasizes its essential role in celebrating Western heritage and community spirit.
This 16-day event illustrated the resilience of local entrepreneurship, with a diverse array of attendees gathering to engage with agricultural traditions. The success of such events showcases the positive impact of fostering vibrant community initiatives and permitting businesses to thrive without excessive regulatory burdens.
Highlights of the 2026 NWSS
- Record Attendance: The event saw over 750,000 attendees, marking a significant increase from prior years.
- Women’s Participation: The “Cowgirls & Cocktails” event, part of the “Women of the National Western” series, celebrated over 350 participants, more than doubling the turnout from its inaugural year in 2023.
- Scholarship Contributions: NWSS awarded 120 scholarships ranging from $2,500 to $15,000 each, supporting students pursuing careers in agriculture and related fields.
- New Facilities: This year’s show featured the grand opening of new buildings designed to enhance the experience for both exhibitors and attendees.
Background on the National Western Stock Show
Founded in 1906, the National Western Stock Show operates as a 501(c)(3) charitable organization focused on serving producers and consumers globally. It is renowned for its annual livestock exhibitions, rodeos, horse shows, and various activities that cherish Western traditions and promote agricultural education.
In recent years, the NWSS has experienced strong growth in attendance and community involvement. Just last year, the event drew over 1.27 million visitors, generating a substantial economic impact exceeding $142 million. The success of the 2026 show reflects this upward trend and demonstrates the ongoing enthusiasm for Western culture.
Looking Ahead
The success of the recent National Western Stock Show sets a promising benchmark for future gatherings. Organizers are dedicated to enhancing the experiences of attendees and expanding support for the agricultural community in the years to come. Such commitment fosters a thriving environment for innovation and business development in the local economy.
Frequently Asked Questions (FAQ)
What was the attendance at the 120th National Western Stock Show?
The 120th National Western Stock Show concluded with a record-breaking attendance of 750,039 visitors, surpassing the previous record of 726,972 set in 2006.
What is the “Cowgirls & Cocktails” event?
The “Cowgirls & Cocktails” event is part of the “Women of the National Western” series, which aims to celebrate and support women’s contributions to the Western community. In 2026, it saw more than 350 women in attendance, more than doubling the turnout from its inaugural year in 2023.
How many scholarships were awarded during the 2026 NWSS?
The NWSS awarded 120 scholarships, ranging from $2,500 to $15,000 each, supporting students pursuing careers in agriculture and related fields.
What new facilities were introduced at the 2026 NWSS?
The 2026 NWSS featured the grand opening of new buildings, enhancing the experience for both exhibitors and visitors.
What is the history of the National Western Stock Show?
Established in 1906, the National Western Stock Show is a 501(c)(3) charitable organization dedicated to serving producers and consumers worldwide. It is renowned for its annual livestock exhibitions, rodeos, horse shows, and various other events that honor Western traditions and promote agricultural education.
Key Features of the 2026 National Western Stock Show
| Feature | Details |
|---|---|
| Record Attendance | 750,039 visitors, surpassing the previous record of 726,972 set in 2006. |
| Women’s Participation | “Cowgirls & Cocktails” event saw more than 350 women in attendance, more than doubling the turnout from its inaugural year in 2023. |
| Scholarship Contributions | 120 scholarships awarded, ranging from $2,500 to $15,000 each, supporting students pursuing careers in agriculture and related fields. |
| New Facilities | Grand opening of new buildings, enhancing the experience for both exhibitors and visitors. |
| Historical Significance | Established in 1906, the NWSS is a 501(c)(3) charitable organization dedicated to serving producers and consumers worldwide, renowned for its annual livestock exhibitions, rodeos, horse shows, and various other events that honor Western traditions and promote agricultural education. |
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