New Braunfels, Texas, January 27, 2026
Marriott International has announced plans to construct a new TownePlace Suites in New Braunfels, Texas. The extended-stay hotel will cover 61,922 square feet and is estimated to cost $7.5 million, with completion expected by May 2027. Located at 2211 Sophie Lane, the hotel is situated in a rapidly growing area less than five miles from downtown. In addition, New Braunfels is experiencing growth in the hospitality sector, exemplified by a concurrent $40 million SpringHill Suites hotel project.
New Braunfels, Texas
Marriott Announces $7.5 Million TownePlace Suites in New Braunfels
Marriott International is set to build a new extended-stay hotel in New Braunfels, Texas. The planned TownePlace Suites will span 61,922 square feet and is projected to cost approximately $7.5 million. Construction is expected to be completed by May 2027.
Hotel Details and Location
The TownePlace Suites will be located at 2211 Sophie Lane, less than five miles from downtown New Braunfels. This area is experiencing rapid growth, making it an attractive location for new developments.
About TownePlace Suites
TownePlace Suites is Marriott’s midscale, extended-stay hotel brand, designed for longer trips. The brand offers residential-style studios and one- and two-bedroom suites, each featuring fully equipped kitchens.
Recent Developments in New Braunfels
In addition to the TownePlace Suites, New Braunfels is witnessing significant growth in its hospitality sector. A $40 million SpringHill Suites hotel is currently under construction along the Guadalupe River, signaling a boost in tourism and the local economy.
City’s Incentive Programs
To attract and support business developments, the New Braunfels City Council recently approved lowering its threshold for Chapter 380 incentive agreements from $10 million to $1 million. This program allows the city to offer tax breaks, grants, or loans to private companies, encouraging economic growth and job creation.
Background on New Braunfels’ Growth
New Braunfels, located in the Texas Hill Country, has been experiencing rapid growth in recent years. The city’s strategic location between Austin and San Antonio, along with its rich cultural heritage and natural attractions, has made it a popular destination for both tourists and new residents. The expansion of hospitality options, such as the TownePlace Suites and SpringHill Suites, reflects the city’s ongoing development and appeal.
FAQ
What is the TownePlace Suites by Marriott?
The TownePlace Suites is Marriott’s midscale, extended-stay hotel brand, designed for longer trips. The brand offers residential-style studios and one- and two-bedroom suites, each featuring fully equipped kitchens.
Where will the new TownePlace Suites be located?
The new TownePlace Suites will be located at 2211 Sophie Lane, less than five miles from downtown New Braunfels, Texas.
When is the TownePlace Suites expected to open?
The TownePlace Suites is expected to be completed by May 2027.
What is the cost of the new TownePlace Suites project?
The construction of the new TownePlace Suites is projected to cost approximately $7.5 million.
What other hotel developments are happening in New Braunfels?
In addition to the TownePlace Suites, a $40 million SpringHill Suites hotel is currently under construction along the Guadalupe River, signaling a boost in tourism and the local economy.
Key Features of the TownePlace Suites Project
| Feature | Details |
|---|---|
| Location | 2211 Sophie Lane, less than five miles from downtown New Braunfels, Texas |
| Size | 61,922 square feet |
| Estimated Cost | $7.5 million |
| Completion Date | May 2027 |
| Hotel Brand | TownePlace Suites by Marriott |
| Target Market | Extended-stay travelers |
| Room Features | Residential-style studios and one- and two-bedroom suites with fully equipped kitchens |
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