Austin, February 11, 2026
The Hospitality Financial and Technology Professionals Association (HFTP) has launched a new Artificial Intelligence (AI) Council to guide the hospitality industry in ethical AI integration. The council will focus on governance, education, and best practices to help members navigate AI technologies responsibly while maintaining guest trust and data privacy. Co-chaired by industry experts, the council aims to foster a supportive environment for professionals adapting to the evolving landscape.
HFTP Launches AI Council to Navigate Hospitality’s Future
Austin-based Association Promotes Ethical AI Integration
Austin, Texas – The Hospitality Financial and Technology Professionals Association (HFTP) has taken an important step in guiding the hospitality industry into the future by establishing a new Artificial Intelligence (AI) Council. This initiative reflects the growing recognition of AI’s transformative impact on business operations and the need for ethical standards as more organizations adopt these technologies.
The formation of the AI Council comes at a crucial time for the hospitality sector, which is grappling with the complexities introduced by AI. As local entrepreneurs and business owners depend increasingly on innovations, the challenge remains to integrate these tools without compromising guest trust or data privacy. The council’s proactive approach aims to foster a supportive environment where professionals can navigate AI adoption responsibly.
Council Objectives and Activities
The AI Council is set to focus on essential areas such as high-level governance, education, and best practices. Its mission is to ensure that hospitality organizations can implement AI technologies effectively and ethically. This initiative is exclusive to HFTP’s global members, and with no fee for participation, it encourages a diverse composition to allow for a range of perspectives. Additionally, virtual meetings will be held to sustain engagement among members from around the globe.
Leadership Driving the Council
With a strong leadership team at the helm, the council is co-chaired by Michael Goldrich and Shannon McCallum. Goldrich, the founder and chief advisor of Vikander Advisors, is recognized for his expertise in digital strategies and AI. Meanwhile, McCallum serves as the vice president of hotel operations at Resorts World Las Vegas and is dedicated to advancing operational excellence within the industry. Their combined knowledge and experience play a pivotal role in steering the council towards achieving its objectives.
Addressing Industry Challenges
As AI continues to reshape the hospitality landscape, the integration of these technologies presents both opportunities and challenges. The AI Council stands as a proactive body aimed at establishing ethical standards that will guide organizations through this uncharted territory. This commitment to ethical AI practices helps ensure that businesses can enhance their operations while maintaining the trust of their customers.
About HFTP
Established in 1952, HFTP is a nonprofit association headquartered in Austin, Texas, dedicated to serving the finance and technology sectors within the hospitality industry. The association provides a wide range of resources including expert networks, educational programs, leadership opportunities, and events tailored for professionals seeking to improve their operational effectiveness.
Key Takeaways
The launch of the HFTP AI Council is a significant development aimed at shaping the future of the hospitality industry in relation to AI adoption. By providing a framework for ethical practices and education, the council is poised to enhance how hospitality organizations leverage AI technologies responsibly.
Call to Action: As the AI landscape in hospitality continues to evolve, it’s crucial for local businesses and professionals to stay informed and engaged. Supporting initiatives like the HFTP AI Council may pave the way for a more innovative and ethical future in this rapidly changing industry.
Frequently Asked Questions (FAQ)
What is the purpose of the HFTP AI Council?
The HFTP AI Council aims to guide the hospitality industry through the complexities of AI integration by developing ethical AI standards, serving as a knowledge hub, and providing expert guidance to professionals navigating the rapidly evolving AI landscape.
Who can participate in the AI Council?
Participation is exclusive to HFTP’s global members, with no involvement fee, promoting a diverse and unbiased perspective. Meetings will be conducted virtually to ensure broad participation and ongoing engagement from the worldwide membership.
Who are the co-chairs of the AI Council?
The council is co-chaired by Michael Goldrich, founder and chief advisor of Vikander Advisors, and Shannon McCallum, vice president of hotel operations at Resorts World Las Vegas. Goldrich is recognized for his expertise in digital and AI strategies, while McCallum is known for her leadership in hotel operations and commitment to advancing operational excellence within the hospitality industry.
Why was the AI Council established?
The formation of the AI Council reflects a proactive approach to establishing standards and providing guidance to ensure that AI adoption enhances operations without compromising data privacy or guest trust, addressing the challenges the hospitality industry faces in integrating these technologies responsibly.
What is HFTP?
Established in 1952, HFTP is a nonprofit association headquartered in Austin, Texas, supporting the finance and technology segments of the hospitality industry. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities, and conferences and events.
Key Features of the HFTP AI Council
| Feature | Description |
|---|---|
| Purpose | Guide the hospitality industry through AI integration by developing ethical standards and providing expert guidance. |
| Membership | Exclusive to HFTP’s global members, with no involvement fee, promoting a diverse and unbiased perspective. |
| Meetings | Conducted virtually to ensure broad participation and ongoing engagement from the worldwide membership. |
| Leadership | Co-chaired by Michael Goldrich and Shannon McCallum, experts in digital and AI strategies and hotel operations, respectively. |
| Industry Context | Addresses the challenges of integrating AI technologies responsibly, ensuring enhancements in operations without compromising data privacy or guest trust. |
| About HFTP | A nonprofit association established in 1952, supporting the finance and technology segments of the hospitality industry, offering expert networks, educational resources, and conferences. |
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