Georgetown, January 17, 2026
Machine Investment Group (MIG) has acquired Rise 120, a new multifamily property in Georgetown, Texas. The acquisition reflects confidence in the growing real estate market within the Austin MSA, particularly as Georgetown has been recognized as the fastest-growing city in the nation. This strategic investment, made in collaboration with Alta Real Estate Partners, underscores the potential for community development and economic growth in the face of current market challenges.
Machine Investment Group Acquires Georgetown’s Rise 120
A strategic investment in a rapidly growing Austin MSA community.
Austin, Texas – Machine Investment Group (MIG) has made a significant move in the Central Texas real estate market by acquiring Rise 120, a new multifamily property located in Georgetown. This acquisition showcases the resilience and innovative spirit of local entrepreneurship amid shifting market dynamics. With real estate continuing to thrive in the Austin Metropolitan Statistical Area (MSA), such investments highlight a growing trend of private capital positively impacting community development and economic growth.
Georgetown, noted for its rapid population growth and attractive living conditions, is gaining prominence, having been recognized as the fastest-growing city in the nation by the U.S. Census Bureau from 2021 through 2023. This acquisition not only signifies confidence in this particular market but also demonstrates the potential for small businesses and local economies to flourish given the right conditions and reduced regulatory hurdles.
Strategic Location and Market Dynamics
The Rise 120 property boasts an advantageous location just two minutes from Interstate 35, ensuring convenient access to Downtown Austin, Round Rock, and major employers like Dell, Apple, and The Domain. This connectivity is critical as it links residents to employment opportunities while positioning Georgetown as an appealing alternative for those seeking proximity to Austin’s urban amenities without the hustle and bustle of the city.
Acquisition Details
MIG acquired Rise 120 at approximately 30% below the developer’s original investment, a reduction attributed to current capital market fluctuations and a temporary oversupply in the area. Completed in the first quarter of 2024, the property features 227 residential units and 15,000 square feet of retail space, aimed at catering to the growing local population. The amenities include a pool, fitness center, resident lounge, grill area, and a dog park. MIG’s plan to enhance the property with a golf simulator, sauna, and cold plunge shows a commitment to providing modern, desirable living conditions.
Partnership and Future Outlook
MIG’s acquisition was conducted in partnership with Alta Real Estate Partners, a vertically integrated multifamily investment firm known for its thoughtful investment strategies. With Walker & Dunlop acting as the seller representative, this acquisition underscores the collaborative efforts within the real estate sector to navigate current market conditions effectively. This partnership further enhances MIG’s strategic approach to identifying and capitalizing on emerging markets that promise long-term growth.
About Machine Investment Group
Machine Investment Group (MIG) is recognized as a real estate investment platform focusing on opportunistic, distressed, and special situations throughout the United States. With a reputation for reliability and extensive sourcing networks, MIG specializes in middle market investments. Their disciplined approach toward risk management and market evaluation enables them to identify and execute projects that contribute positively to local economies.
Key Takeaways
The acquisition of Rise 120 by Machine Investment Group is a testament to the ongoing growth and appeal of the Georgetown market within the Austin MSA. As Texas entrepreneurs continue to innovate and adapt to market changes, the focus remains on how private investment can spur economic development and job creation. Supporting local businesses and fostering environments conducive to growth will remain essential for sustaining this positive trajectory.
Call to Action
As Austin and its surrounding areas continue to evolve, it’s crucial for residents to engage with and support the local economic landscape. By doing so, community members can play a significant role in fostering sustainable growth and opportunity in the sector.
FAQ
What is Rise 120?
Rise 120 is a newly constructed multifamily property in Georgetown, Texas, comprising 227 residential units and 15,000 square feet of retail space.
Why was Rise 120 acquired at a 30% discount?
The acquisition price was approximately 30% below the developer’s original investment due to recent capital markets dislocation and a temporary oversupply in the market.
What amenities does Rise 120 offer?
The property features a pool, fitness center, resident lounge, grill area, and dog park. MIG plans to enhance the property by adding a golf simulator, sauna, and cold plunge.
Who are MIG’s partners in this acquisition?
MIG partnered with Alta Real Estate Partners, a vertically integrated multifamily investment firm, to complete the acquisition.
What is MIG’s investment strategy?
MIG focuses on identifying opportunities in emerging and existing institutional markets across the United States, targeting growth markets with diverse demand generators that offer attractive yields and advantageous entry points.
Key Features of Rise 120 Acquisition
| Feature | Details |
|---|---|
| Property Name | Rise 120 |
| Location | Georgetown, Texas |
| Residential Units | 227 |
| Retail Space | 15,000 square feet |
| Completion Date | First quarter of 2024 |
| Acquisition Discount | Approximately 30% below developer’s original investment |
| Planned Enhancements | Golf simulator, sauna, cold plunge |
| Partnership | Alta Real Estate Partners |
| Seller Representation | Walker & Dunlop |
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