Dallas, Texas, December 5, 2025
G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched a nationwide hospitality safety and security initiative in partnership with the Texas Hotel & Lodging Association. This program addresses increasing safety concerns in hotels and provides comprehensive training for franchise owners, managers, and staff. The inaugural session took place in Dallas, gathering over 100 industry professionals to tackle critical issues such as human trafficking and identity fraud. This proactive approach aims to foster resilience and confidence in hotel operations, adapting to modern challenges in the hospitality sector.
G6 Hospitality Launches National Safety Program to Enhance Hotel Security
A New Initiative in Partnership with Texas Hotel & Lodging Association
Dallas, Texas – In an effort to bolster safety and security across the hospitality sector, G6 Hospitality, the parent company of Motel 6 and Studio 6, has unveiled a nationwide hospitality safety and security program. Developed in collaboration with the Texas Hotel & Lodging Association (THLA), the program addresses growing concerns around criminal activities in hotels, equipping stakeholders with comprehensive guidance and strategies to protect both guests and staff.
The inaugural session of the program took place in Dallas, drawing more than 100 hospitality professionals from 15 states. This strong turnout underscores the industry’s commitment to ensuring that safety in lodging establishments keeps pace with evolving challenges, ranging from human trafficking to identity fraud.
The Need for Enhanced Hospitality Security
As hotels face increasingly sophisticated threats, this initiative represents one of the first comprehensive education programs tailored specifically for the economy lodging segment. G6 Hospitality aims to foster resilience and confidence among franchise owners and hotel staff. The program’s offerings include practical training on handling police inquiries while maintaining guest privacy, understanding the complexities of legal responsibilities related to firearms, and responding to active shooter situations.
Comprehensive Training and Nationwide Reach
With sessions intended for franchise owners, general managers, and frontline staff, the program encompasses a wide range of critical topics. Participants gain insights on managing guest disturbances and de-escalation techniques. Furthermore, attendees learn practical steps to mitigate premises liability and enhance their insurance positions, bolstering operational preparedness.
This nationwide initiative not only provides essential training but also showcases a proactive approach to hospitality management, reflecting the determination of Texas entrepreneurs and businesses to adapt to the realities of modern operations. As concerns regarding guest safety heighten, this type of focused education presents a pathway toward greater security and peace of mind for all parties involved.
Future Plans and Expansion
Looking ahead, G6 Hospitality has plans to extend this seminar series to major markets throughout the U.S. The rollout will include a combination of in-person workshops, operational toolkits, and digital resources, ensuring that all franchise teams have access to the resources necessary to implement effective security protocols.
This initiative aligns precisely with G6 Hospitality’s broader mission of continual adaptation and improvement in response to the changing safety landscape. The company is committed to enabling every guest to have a safe and welcoming experience at Motel 6 or Studio 6.
Key Takeaways from the Program Launch
With the hospitality industry increasingly facing demands for heightened security, G6 Hospitality’s National Hospitality Safety and Security Program stands out as a significant step towards comprehensive training and preparedness. As hotels respond to new threats, this program may serve as a model for similar initiatives across the country, reflecting a commitment to safety and community well-being.
As residents of Austin and supporters of local businesses, it is crucial to stay engaged with initiatives that bolster our economy and ensure safety in our communities. By supporting programs like these, we can play a part in promoting a resilient and thriving local business ecosystem.
Frequently Asked Questions (FAQ)
What is the National Hospitality Safety and Security Program?
The National Hospitality Safety and Security Program is a nationwide initiative launched by G6 Hospitality in partnership with the Texas Hotel & Lodging Association (THLA). It aims to provide hospitality professionals with practical guidance on various safety and security issues, including responding to police inquiries, managing guest disturbances, and understanding legal responsibilities related to firearms and active shooter situations.
When and where did the first session of the program take place?
The inaugural session of the program took place in Dallas, Texas, with more than 100 hospitality professionals participating from 15 states across the country.
What topics are covered in the program?
The program covers a range of topics, including responding to police inquiries while safeguarding guest privacy, understanding legal responsibilities and policies related to firearms, active shooter situations, pets, and other critical issues. It also provides guidance on managing guest disturbances and de-escalation, practical steps to reduce premises liability, and strengthen insurance preparedness.
Who is the program designed for?
The program is designed for franchise owners, general managers, and frontline staff in the economy lodging segment, aiming to equip them with up-to-date protocols, law-enforcement-aligned practices, and real-world guidance to address the evolving safety landscape in the hospitality sector.
How does this program align with G6 Hospitality’s mission?
This program aligns with G6 Hospitality’s broader mission to continuously evolve with the changing safety and security landscape, ensuring every guest feels safe and welcome when they stay at Motel 6 or Studio 6.
Key Features of the National Hospitality Safety and Security Program
| Feature | Description |
|---|---|
| Comprehensive Training | Offers practical guidance on responding to police inquiries, managing guest disturbances, and understanding legal responsibilities related to firearms and active shooter situations. |
| Nationwide Participation | Involves hospitality professionals from 15 states across the U.S., including Texas, Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Minnesota, Nevada, Oklahoma, Oregon, Utah, Washington, and Wisconsin. |
| Expert-Led Curriculum | Developed with the expertise of THLA, industry best practices, and guidance from legal specialists, providing credible, actionable insights. |
| Nationwide Rollout | Plans to extend the program to major U.S. markets over the coming months, ensuring accessibility for franchise teams through in-person workshops, operational toolkits, and digital learning resources. |
| Alignment with G6 Hospitality’s Mission | Supports G6 Hospitality’s commitment to continuously evolve with the changing safety and security landscape, ensuring every guest feels safe and welcome when they stay at Motel 6 or Studio 6. |
Deeper Dive: News & Info About This Topic
HERE Resources
Austin TX – Strategies to Attract Events Amid Convention Center Closure
Austin Prepares for SXSW Festival Amid Traffic and Health Advisories
Downtown Austin Mobility Plan Set for Vote
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
