News Summary
On April 22, 2025, activists in Austin launched a campaign called ‘Save Tesla. Fire Musk,’ protesting against CEO Elon Musk’s dual role as head of Tesla and government. The movement saw an aerial banner displayed over the city, reflecting growing dissatisfaction with Tesla’s recent performance. As protests escalate, many Tesla owners are considering boycotting the brand, highlighting the widening divide in community opinion regarding Musk’s influence on the company’s future.
Austin, Texas: Activists Rally Against Tesla CEO Elon Musk
What Happened
On April 22, 2025, a group of activists launched a campaign titled “Save Tesla. Fire Musk” in Austin, Texas. This initiative saw an aerial banner displaying the message “Save Tesla Fire Musk” flown over downtown and the Texas Capitol, attracting attention to their cause. The campaign is attributed to an unidentified activist group, marking a significant escalation in protests against Tesla’s CEO, Elon Musk.
Who Is Affected
The protests are primarily aimed at Elon Musk, who holds dual roles as CEO of Tesla and the head of the Department of Government Efficiency. This dual leadership has raised concerns among consumers and investors, especially given Tesla’s recent financial struggles. The protests have garnered the support of numerous Tesla owners and activists, notably from an organization known as Resist: Austin. There is notable discontent among the community in Austin, a city that has historically been Tesla’s largest market in Texas, with over 21,000 Teslas registered. Additionally, some Tesla owners are reportedly disguising their vehicles to avoid backlash from increasingly vocal demonstrators.
Official Response
The growing unrest has prompted responses from both the community and analysts monitoring Tesla’s performance and Musk’s leadership style. In recent weeks, protests have escalated near Tesla locations and the Texas Capitol, with branding and signs urging consumers to sell their Teslas. The tension between protesters and Musk supporters has led to contentious interactions during demonstrations, highlighting the polarization within the community regarding Musk’s role and impact on Tesla’s future.
Impact
Tesla’s performance has recently faced severe setbacks, with reports indicating a 13% drop in deliveries, marking the worst performance the company has seen in several years. Moreover, Tesla reported a staggering 71% drop in profits in the first quarter of 2025 compared to the same period last year. Analysts attribute part of this decline to uncertainty prevailing in both the automotive and energy markets, and many believe that Musk’s focus on his governmental responsibilities may be detrimental to Tesla’s brand image and financial health.
The sentiment surrounding Tesla is shifting, with a noticeable decline in consumer trust and brand prestige. Analysts from Wedbush Securities have indicated that if Musk departs from his government role, there may be potential for recovery, suggesting that Musk’s focus may be necessary to regain strategic direction for the company.
What’s Next
The heightened activism in Austin reflects broader national concerns regarding Tesla’s affiliations with the Trump administration and current policies. Many activists and analysts will be watching the situation closely, as the protests continue to influence public perception and consumer behavior. Organizations like Resist: Austin are vocally encouraging boycotts of Tesla products, potentially exacerbating financial woes for the company if dissatisfaction lingers.
Looking ahead, Tesla’s leadership faces a critical juncture. Recovery is seen as possible if Musk can realign his focus solely on the company and address the growing concerns voiced by consumers and investors alike. The ongoing protests and negative attitudes toward his dual role may compel him to reconsider his commitments in order to stabilize the company’s financial and market position.
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Additional Resources
- Chron: Save Tesla Fire Musk Campaign
- Wikipedia: Elon Musk
- KXAN: Tesla Showroom Protests in Austin
- Google Search: Tesla Austin Protests
- Express News: Tesla Takedown Showroom Protest
- Google Scholar: Tesla Protests
- The Verge: Tesla Takedown Protest
- Encyclopedia Britannica: Elon Musk
- Newsweek: Tesla Takedown Stores Targeted
- Google News: Tesla Protests 2025
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
