News Summary
The famed Dubai Chocolate Bar, known for its vibrant green pistachio filling and viral TikTok fame, is set to be a highlight at SXSW 2023. Attendees can find the original creation, ‘Can’t Get Knafeh Of It,’ showcased at the Museum of the Future. Visitors will enjoy delicious chai tastings and captivating art, all part of an immersive experience celebrating this unique confection. As the chocolate trend grows, everyone is eager to taste this iconic treat that has taken the culinary world by storm.
Dubai Chocolate Bar Takes Center Stage at SXSW 2023!
Welcome to Austin, Texas, where all things sweet and chocolaty are reveling in the spotlight! The iconic Dubai Chocolate Bar, born out of cravings and creativity in the UAE, is set to dazzle attendees at the much-anticipated South by Southwest (SXSW) festival happening from March 7 to 11.
A Viral Sensation
This deliciously unique chocolate bar has recently skyrocketed to popularity, largely thanks to its viral fame on TikTok, captivating taste buds across the globe. The Dubai Chocolate Bar typically boasts a striking green pistachio filling encased in smooth milk chocolate, making it as visually appealing as it is mouth-watering. With a spotlight on both creativity and tradition, various brands and chocolatiers have taken a stab at creating their versions, but none can quite compare to the original which features a fun chocolate splatter design.
Can’t Get Knafeh Of It
Meet the original bar, dubbed “Can’t Get Knafeh Of It” – a brilliant creation from the renowned Fix Dessert Chocolatier in Dubai. It’s no surprise that this standout treat is making waves at SXSW, where it will be showcased at the Museum of the Future. It’s a must-see for badge holders and curious chocolate lovers alike, as the exhibit opens its doors from 10 a.m. to 7 p.m. daily. However, fair warning: space is limited, so arriving early is encouraged!
Don’t Just Stop at Chocolate
And if that’s not enough, visitors to the exhibit will have the chance to indulge in chai tastings, courtesy of the delightful Project Chaiwala. As if the chocolate bars weren’t enough to draw you in, the event will also showcase mesmerizing art by digital artist Refik Anadol and captivating talks from a host of notable speakers, including the first Emirati astronaut and an award-winning artist.
The Sweet Journey Continues
The Dubai chocolate bars consist of an irresistible neon green filling composed of pistachio butter, tahini, and a touch of kataifi (shredded phyllo dough). These bars have recently made their way to America, with bakeries like Nour’s Cafe in Sacramento skyrocketing in sales, selling between 70 to 100 bars a day! What else does Nour’s offer? A tempting menu infused with Dubai chocolate inspiration, including Dubai crepes and luxurious croissants.
The Growing Trend
Originally created in 2021 by a talented chocolatier named Sarah Hamouda as a charming pregnancy craving, these bars have rapidly garnered attention and admiration. Now, they’re being produced in California, with dessert chains such as Chocolate Bash and Rooftop Macarons stepping up to meet the demand. Bars are retailing for approximately $14 for a nine-ounce treat, making them accessible while also a delectable indulgence!
Local Takes and Online Options
The Dubai chocolate craze doesn’t stop there! Bakers in Sacramento are whipping up delightful twists, including doughnuts and specialty desserts, all paying homage to this wave of deliciousness. For those outside the vicinity, online purchasing options are available, with prices generally ranging from $3.50 to $4.00 per ounce. And for chocolate enthusiasts seeking something truly special, limited-edition bars dusted with edible gold can go up to $25 per bar.
Don’t Forget the Knockoffs
Even big-name retailers like Costco have jumped on the bandwagon, offering their own knockoff versions. You can find these delightful miniature chocolate cups made by Bouchard in Belgium, but nothing beats the authentic experience of the original Dubai chocolate bar.
As the excitement builds for SXSW, chocolate lovers everywhere can hardly wait to take a bite out of this sweet sensation, which is not just a chocolate bar but a flavor-filled journey from Dubai to your taste buds!
Deeper Dive: News & Info About This Topic
HERE Resources
Free Events at SXSW 2025 in Austin
Dubai’s Unique Chocolate Bar Debuts at SXSW 2024
Additional Resources
- Eater Austin: Dubai Chocolate Bar SXSW
- Wikipedia: Dubai Chocolate Bar
- Sacramento Bee: Dubai Chocolate
- Google Search: Dubai Chocolate Bar SXSW
- Tasting Table: Where to Find Dubai Chocolate
- Google Scholar: Dubai Chocolate Bar
- CT Insider: Dubai Chocolate Creations
- Encyclopedia Britannica: Dubai Chocolate Bar
- PopSugar: Dubai Chocolate Bar Review
- Google News: Dubai Chocolate Bar SXSW
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
