News Summary
Dallas businesses are navigating significant changes in trade compliance under the USMCA and upcoming telemarketing regulations in Texas. The heightened compliance risks demand vigilance as companies must adapt to stricter enforcement and prepare for new telemarketing laws taking effect in September 2025. Key adjustments include documenting consent for telemarketing practices to avoid potential penalties. As these regulations evolve, proactive measures will be essential for businesses to stay compliant and avoid costly repercussions.
Texas Businesses Brace for New Trade Compliance and Telemarketing Regulations
Texas businesses engaged in trade and telemarketing are facing significant changes that may impact their operations and financial stability. With new regulations set to take effect in the coming years, companies must prepare for increased compliance challenges and potential penalties if they fail to adapt.
Stricter Trade Compliance Under USMCA
The introduction of the United States–Mexico–Canada Agreement (USMCA) is introducing stricter compliance requirements for importers within Texas. Businesses involved in international trade must pay close attention, as the new agreement emphasizes not only the assembly location of goods but also the origin of specific components. Inaccuracies in documentation or assumptions regarding compliance could lead to costly penalties.
Industry experts highlight the importance of detailed and accurate record-keeping as compliance risks escalate. Companies must avoid shortcuts and ensure that they fully understand the complexities of the USMCA to mitigate their exposure to enforcement actions.
This heightened scrutiny is further compounded by the potential for additional tariffs under the International Emergency Economic Powers Act (IEEPA). Even imports that qualify for preferential treatment under the USMCA could be subject to tariffs on materials like steel and aluminum if companies do not have adequate documentation to support their claims.
Upcoming Texas Telemarketing Law Changes
Turning to telemarketing, new legislation in Texas is set to transform the landscape for how businesses connect with consumers. Effective September 1, 2025, Senate Bill 140 (SB140) extends the definition of telemarketing to include not just phone calls, but also texts and multimedia messages. This significant change means that all businesses engaging in these forms of communication must reassess their strategies and legal compliance.
While certain entities, such as educational institutions and nonprofits, may be exempt from some aspects of the law, businesses must remain vigilant. The new regulations will empower consumers to take legal actions against non-compliant telemarketers, potentially leading to damages ranging from $500 to $1,500 per unlawful communication.
Legal Risks and Necessary Adjustments
The new telemarketing regulations also pave the way for increased legal risks, with the Texas Public Utility Commission granted authority to impose administrative penalties on violators. The Texas Attorney General can pursue civil penalties of up to $5,000 for willful violations of the law. Given the potential for increased litigation, the law opens the door for serial lawsuits, enabling consumers to file multiple claims for ongoing infractions.
As part of their compliance preparations, businesses must evaluate their telemarketing practices, especially those utilizing autodialers and automated messaging systems, to ensure they align with the new rules. It’s essential to refresh existing policies and closely examine communication strategies to avoid potential fines and reputational harm.
The Importance of Consent Documentation
A crucial aspect of the new telemarketing regulations is the requirement for businesses to document consumer consent effectively. Adhering to opt-out processes and maintaining thorough documentation can serve as a crucial defense against potential complaints or legal disputes.
As Texas businesses navigate these changes, proactive steps are vital for ensuring compliance and mitigating risks associated with both trade and telemarketing practices. Business owners are encouraged to gather their teams and strategize on necessary updates to their operational policies to remain compliant with the evolving regulatory landscape. By staying informed, companies can effectively manage the challenges that lie ahead.
Deeper Dive: News & Info About This Topic
- JD Supra: Texas Mini TCPA Now Covers Marketing
- National Law Review: Texas SB140 Changes Telemarketing Law
- Texas Border Business: Jorge A. Torres on U.S. Tariff Changes
- Google Search: Telemarketing Law Changes Texas
- Encyclopedia Britannica: United States–Mexico–Canada Agreement

Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


