Austin, Texas, September 10, 2025
News Summary
The Dallas Cowboys have entered a partnership with iHeartMedia Austin to broadcast all of their games live on KVET (98.1 FM). This collaboration aims to enhance the listening experience for Cowboys fans in the Austin area, offering pregame and postgame shows along with nationwide streaming via the iHeartRadio app. With a dedicated broadcast team, this agreement emphasizes the Cowboys’ commitment to their fan base and aims to strengthen community connections throughout the season.
Austin, Texas – The Dallas Cowboys have announced a new partnership with iHeartMedia Austin that will bring live play-by-play coverage of every Cowboys game to fans in the Austin area for the upcoming season. The games will be broadcast on KVET (98.1 FM), a classic country music station, enhancing the listening experience for Cowboys fans throughout the region.
This agreement aims to ensure that fans can enjoy the thrill of Cowboys football “loud and clear all season long,” according to iHeartMedia Texas Director of Operations. The broadcast coverage will not only include the games but also feature pregame and postgame shows to provide fans with comprehensive game-day coverage. In addition, listeners will have the ability to stream the broadcasts nationwide via the free iHeartRadio app, making it easier than ever for fans to stay connected to their team no matter where they are.
The broadcasts will showcase the talents of the Dallas Cowboys Radio Network team, with Brad Sham serving as the play-by-play announcer. Alongside him, former Cowboys quarterback Babe Laufenberg will return to provide color analysis, while Kristi Scales will contribute in-game reports and updates directly from the sidelines, enhancing the listening experience with real-time insights.
Douglas Barricklow from the Dallas Cowboys Radio Network expressed excitement about the team’s new home on KVET, noting the station’s strong signal and its dedicated fan base. This partnership is seen as an opportunity to reach more Cowboys supporters and engage with the community through the shared passion for the team.
Christine Escobar, Market President of iHeartMedia Austin, emphasized the significance of this partnership, calling it a game-changer for their station group. The collaboration underscores the Cowboys’ enduring legacy and their impact within the Austin community, further solidifying the bond between the team and its fans.
This new broadcasting arrangement is part of a broader effort by iHeartMedia Austin to enhance its sports programming. By incorporating the Dallas Cowboys’ coverage into its lineup, the station aims to attract a larger audience and provide quality content tailored to sports enthusiasts in the area.
Founded in 1960, the Dallas Cowboys have developed a dedicated following, becoming one of the most recognized franchises in the NFL. As they prepare for the upcoming football season, this partnership with iHeartMedia Austin signifies the organization’s commitment to improving fans’ experiences and keeping them engaged with their favorite team throughout the season.
Key Features of the New Broadcast Partnership
| Feature | Description |
|---|---|
| Broadcast Network | KVAT (98.1 FM) in Austin, Texas |
| Coverage | Live play-by-play of every Cowboys game, including pregame and postgame shows |
| Streaming Availability | Nationwide streaming through the free iHeartRadio app |
| Broadcast Team | Brad Sham (play-by-play), Babe Laufenberg (color analyst), Kristi Scales (sideline reports) |
| Community Impact | Strengthening the connection between the Cowboys and their Austin fan base |
FAQ
What station will the Cowboys games be broadcast on in Austin?
The Dallas Cowboys games will be broadcast on KVET (98.1 FM) in Austin, Texas.
Will there be any additional coverage surrounding the games?
Yes, the coverage will include pregame and postgame shows to provide fans with additional insights and discussions.
Can fans listen to the games outside of Austin?
Fans can stream the games nationwide on the free iHeartRadio app.
Who are the members of the broadcast team?
The broadcast team will feature Brad Sham as the play-by-play announcer, Babe Laufenberg as the color analyst, and Kristi Scales providing sideline reports.
How does this partnership benefit the community?
This partnership aims to strengthen the connection between the Cowboys and their fan base in Austin, enhancing local sports programming and community engagement.
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Additional Resources
- Radio Online: Dallas Cowboys Partner with iHeartMedia Austin
- Wikipedia: Dallas Cowboys
- Barrett Media: KVET Announces Broadcast Partnership with the Dallas Cowboys
- Google Search: Dallas Cowboys
- Statesman: Cowboys vs Eagles Thursday Night Football
- Google Scholar: Dallas Cowboys
- Spectrum Local News: Dallas Cowboys Lead NFL in Team Value
- Encyclopedia Britannica: Dallas Cowboys
- Dallas Cowboys Cheerleaders: On Tour
- Google News: Dallas Cowboys
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
