Austin, December 23, 2025
Chili’s Grill & Bar has announced its partnership with FloSports to sponsor the 40th Annual Chili Bowl Nationals. The event, taking place at the SageNet Center in Tulsa, promises a special live pre-show featuring renowned NASCAR stars and will be streamed exclusively on FloRacing. This collaboration aims to enhance fan engagement and showcases the growing trend of cross-industry partnerships between local businesses and sports entertainment.
Chili’s Partners with FloSports for the 40th Annual Chili Bowl Nationals
Exciting live pre-show and enhanced fan engagement are set to elevate the racing event.
Austin, Texas – FloSports has recently announced a partnership with Chili’s® Grill & Bar to serve as the official sponsor of the upcoming 40th Annual Chili Bowl Nationals, scheduled to be streamed exclusively on FloRacing from January 12–17, 2026. This strategic collaboration aims to boost event coverage and enhance fan interaction, reflecting an interesting synergy between the restaurant industry and motorsports entertainment.
The partnership highlights the growing trend of businesses finding innovative ways to engage with their target audiences. As local entrepreneurs continue to push boundaries, initiatives like this show the potential for cross-industry collaboration and the importance of brand awareness in niche markets. The sponsorship by Chili’s aligns perfectly with their customer base, who are likely to be fervent supporters of motorsports, further emphasizing the significance of understanding consumer demographics.
Chili’s Role in the Chili Bowl Nationals
Chili’s will sponsor a special live pre-show featuring renowned NASCAR stars including Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, and Chase Briscoe. This live broadcast not only aims to entice motorsport fans but also underscores Chili’s commitment to fostering connections within the sports community. Additionally, Chili’s will be visible through on-site banners, jumbotron commercials, and a dedicated VIP hospitality area, creating a comprehensive branding experience.
The 40th Annual Chili Bowl Nationals will take place at the SageNet Center in Tulsa, Oklahoma, a well-known venue for premier indoor midget car racing. The event, powered by NOS Energy Drink, is recognized for showcasing elite short-track dirt racing talent and attracts over 300 drivers each year, promising an exhilarating experience for fans and participants alike.
FloRacing’s Commitment to Motorsports Coverage
FloSports is dedicated to providing extensive coverage of motorsports events, making this partnership a natural fit. They have positioned themselves as leaders in streaming sports and are committed to meeting the demands of fans seeking access to exclusive content. The focus on motorsports aligns with a broader trend of increasing media attention on niche sports, which can drive economic growth and fan engagement in local communities.
Unlocking Potential for Local Businesses
This partnership exemplifies how local businesses like Chili’s can leverage sports sponsorships to enhance their visibility and drive customer engagement. The resilience of small businesses in adapting to market demands is commendable and contributes to the overall economic health of the Travis County economy. Reducing regulatory hurdles can further empower such initiatives, fostering a more vibrant business community.
Overall, the Chili Bowl Nationals represent more than just a racing event; they encapsulate a dynamic intersection of local business engagement, community involvement, and entertainment. This collaboration is a testament to the potential for innovative partnerships that can stimulate both community spirit and economic growth.
Key Takeaways and Community Impact
The announcement of Chili’s partnership with FloSports not only promises to elevate the Chili Bowl Nationals but also serves as an example of potential growth opportunities for local businesses throughout Austin and beyond. As events like the Chili Bowl continue to attract attention, it’s vital for community members to support local entrepreneurs and initiatives that prioritize innovation and collaboration. Staying engaged can help shape the economic future of Austin, TX.
FAQ
What is the Chili Bowl Nationals?
The Chili Bowl Nationals is an annual indoor midget car racing event held at the SageNet Center in Tulsa, Oklahoma, featuring over 300 drivers competing for the coveted Golden Driller trophy.
When will the 40th Annual Chili Bowl Nationals take place?
The 40th Annual Chili Bowl Nationals is scheduled from January 12–17, 2026.
Who are the NASCAR stars featured in the live pre-show?
The live pre-show will feature NASCAR stars Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, and Chase Briscoe.
How can fans watch the event?
Fans can watch the event exclusively on FloRacing, accessible via the FloSports Connected TV app on Roku, Apple TV, Amazon Fire TV, and Android TV devices.
Key Features
| Feature | Description |
|---|---|
| Event Dates | January 12–17, 2026 |
| Location | SageNet Center, Tulsa, Oklahoma |
| Title Sponsor | Chili’s® Grill & Bar |
| Live Pre-Show Hosts | Kyle Larson, Christopher Bell, Carson Hocevar, Tony Stewart, Chase Briscoe |
| Streaming Platform | FloRacing |
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Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
