News Summary
Austin has officially commenced construction on the Unconventional ATX Convention Center, which will double rentable space and focus on sustainability. Set to be the world’s first zero-carbon-certified convention center, it will add green spaces and improve urban connectivity in downtown Austin. The project is estimated at $1.6 billion and will be financed through the Hotel Occupancy Tax, with an anticipated opening in 2029.
Austin Begins Construction on Unconventional ATX Convention Center
Construction for the new Austin Convention Center, named Unconventional ATX, officially commenced on April 16, 2024. The groundbreaking event attracted city leaders and stakeholders, including remarks from Trisha Tatro, who heads the Austin Convention Center Department.
Unconventional ATX is set to double the currently available rentable space, offering a total of 620,000 square feet, which will include 70,000 square feet dedicated to outdoor use. This new facility has been distinguished as the world’s first zero-carbon-certified convention center, emphasizing sustainability in its design.
Impact on Downtown Austin
The new convention center will enhance the downtown area significantly, adding green spaces and improving walkability. City officials have expressed that the project aims to create a pedestrian-friendly environment with accessible pathways and retail spaces.
Estimated at $1.6 billion, the project will be financed through the Hotel Occupancy Tax and revenues generated by the convention center itself, ensuring that no property tax funds will be used. The reopening of the convention center is anticipated in 2029.
Enhanced Connectivity and Urban Design
Unconventional ATX is designed to increase connectivity with surrounding districts, specifically the Waterloo Greenway and Palm District. The project will include a redesign of Third Street for multimodal traffic and transform Second Street into a corridor that accommodates pedestrians better.
To further emphasize public access, the design incorporates spaces for art installations and interactive exhibits, aimed at showcasing Austin’s diverse creative community. A total of $17.7 million will be allocated for public art as part of the overall project.
Construction Management and Next Steps
The construction management is being handled by the joint venture of JE Dunn and Turner, who will oversee the various phases of the construction process. Following the demolition of the existing convention center, initial construction phases are expected to begin shortly.
The Unconventional ATX convention center project reflects Austin’s commitment to sustainability and urban development. As a central hub for events, it is anticipated to become a vital addition to the city’s amenities while providing improved urban connectivity and inclusivity as noted by city officials.
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Additional Resources
- Construction Equipment Guide
- Wikipedia: Austin Convention Center
- Arch Paper
- Google Search: Austin Construction
- Community Impact
- Google Scholar: Austin Urban Development
- ENR
- Encyclopedia Britannica: Austin Construction
- MSN News
- Google News: Austin Construction Updates

Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


