Nashville Welcomes Austin-Style Luxury Neighborhood
Nashville seems to be entering a new chapter in luxury living, with the announcement of a new upscale community called Martin Reserve. This neighborhood is being developed by Sett Studio, a Central Texas homebuilder known for its distinctive approach to real estate. The project aims to bring a taste of Austin’s luxury lifestyle to the Music City.
About Martin Reserve
Located at 3600 Abbott Martin Road, just a stone’s throw from the Mall at Green Hills, Martin Reserve will consist of 10 luxury homes. Each of these homes will start at $3.5 million and vary in size from 3,500 to 6,000 square feet. They will feature a minimum of four bedrooms and three-and-a-half bathrooms.
One noteworthy aspect of Martin Reserve is its architectural design. The homes will be single-level and boast a mid-century modern feel, complete with floor-to-ceiling glass windows, large overhangs, and refined outdoor living spaces. As Mike Speciale, founder and general manager of Sett Studio, puts it, “It’s something the Nashville market hasn’t necessarily seen yet. Here in Austin, [it’s] something we just do.”
Community Amenities
Future homeowners at Martin Reserve will have the added option of building separate guest houses or guest casitas, which are ideal for accommodating aging family members. This feature showcases the community’s focus on family needs, making it a uniquely tailored option for those looking for luxury and comfort.
History and Development
The property where Martin Reserve is being built is a 4.5-acre lot that Sett Studio acquired from the Martin Family in August 2022 for $4 million. The development project is expected to be completed by 2026. Buyers will have the unique opportunity to customize their individual lots, provided they adhere to the community’s architectural guidelines.
Construction and design are being managed in part by Dick Clark and Associates from Austin, which has a solid reputation for creating high-end residential projects. Sett Studio is considering hiring a Nashville architect to further ground the community in local design sensibilities.
Similar Developments in Nashville
Martin Reserve is not the only project catching the eyes of luxury buyers in Nashville. Several Austin real estate firms have identified lucrative opportunities in the city over the past few years. Notably, the developer of the Domain in Austin, Endeavor Real Estate Group, has been involved in both building and selling properties in Nashville’s vibrant market.
Why Nashville?
The influx of Austin-style developments into Nashville highlights the city’s growing appeal as a hub for luxury living. With its unique blend of culture, music, and charm, Nashville is quickly becoming a sought-after destination for newcomers seeking both quality and lifestyle.
As Nashville continues to experience rapid growth and transformation, projects like Martin Reserve will set a new standard for upscale living, potentially influencing future designs and communities in the area.
Custom Homebuilders in Austin Metro
For those interested in exploring custom homebuilders in the Austin metro area, here’s a list of notable companies:
- Oasis Homes
- Giffort Custom Homes
- West Pointe Builders
- Builder Bob
- Hill Country Custom Homes
As Nashville gears up for this exciting new development, it will be interesting to see how Martin Reserve impacts the local housing market and meets the demands of homebuyers looking for a blend of luxury and modern design.

Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


