Longview, Texas, February 11, 2026
FloSports has secured an exclusive media rights agreement with the NCAA Division III American Southwest Conference, set to commence in the fall of 2025. The partnership aims to stream over 1,000 athletic events annually, significantly increasing exposure for student-athletes and their schools. With an investment exceeding $50 million, FloSports plans to enhance the FloCollege platform’s streaming capabilities, making it accessible across various devices. This agreement is part of a broader initiative to boost visibility for collegiate sports often overlooked by larger conferences.
FloSports Partners with ASC to Stream Over 1,000 Events Annually
New collaboration aims to enhance visibility for student-athletes
Longview, Texas – In a significant step for collegiate sports, FloSports has announced an exclusive media rights agreement with the NCAA Division III American Southwest Conference (ASC). This partnership is set to launch in the fall of 2025, coinciding with LeTourneau University’s transition to full membership within the ASC. The collaboration aims to bolster the visibility of ASC student-athletes and their schools by providing them with a national platform for their athletic competitions.
As part of the agreement, FloSports will facilitate the streaming of over 1,000 regular-season and postseason events each year through its FloCollege platform. This initiative highlights the growing trend of leveraging private investment and innovative platforms to enhance coverage of smaller collegiate athletic programs, ensuring that these student-athletes receive the recognition they deserve. The partnership signifies a commitment to bring greater attention to Division III athletics, which are often overshadowed by larger conferences.
Investment in Quality Programming
FloSports is set to invest more than $50 million into the FloCollege platform. This substantial investment will cover rights fees, production enhancement, technology improvements, and marketing efforts aimed at providing a consistent, high-quality streaming experience for fans and institutions alike. Such investments reflect a broader trend in the sports industry where funding is increasingly channeled towards enhancing viewer experiences through modern technology and dedicated broadcasting services.
Accessible Streaming Options
The FloCollege platform will ensure accessibility for fans through various means, including web, mobile apps (for both iOS and Android), and streaming devices such as Roku, Apple TV, and Amazon Fire TV. Subscription choices will range from monthly to annual plans, with special pricing provided for users holding a .edu email address. This approach not only supports the student demographic but also fosters greater engagement among younger audiences who are more inclined to consume content through digital platforms.
A Broader Movement in Collegiate Sports
This partnership between FloSports and the ASC is not an isolated initiative; it is part of a growing movement where Division III conferences are teaming up with private media organizations to enhance the visibility of their athletic programs. Similar agreements have been made with other conferences, including the Ohio Athletic Conference, the Old Dominion Athletic Conference, and the Southern Collegiate Athletic Conference. These partnerships signify the recognition of the value in promoting student-athletes and creating opportunities for them to shine on a larger stage.
Benefits for Student-Athletes
For student-athletes within the ASC, this agreement represents a pivotal opportunity to gain exposure that can positively influence their future, regardless of their ambitions in professional sports or other career paths. By showcasing their talents through dedicated broadcasts, students stand to gain invaluable experience as they navigate both their athletic and academic endeavors, encouraging a well-rounded collegiate experience.
Conclusion
The impending media rights agreement between FloSports and the ASC is poised to create significant waves in collegiate athletics, particularly for student-athletes who compete under the Division III banner. This investment in visibility and technology underscores a commitment to highlight the dedication of these young competitors. As we look forward to the fall of 2025, it’s an exciting time for the ASC and its institutions, reminding us of the importance of fostering local talent and supporting initiatives that lift the local economy through sports.
Readers are encouraged to stay tuned for further updates as this partnership unfolds, and consider supporting local businesses and initiatives that contribute to the robust economic landscape of Austin and beyond.
Frequently Asked Questions (FAQ)
What is the duration of the media rights agreement between FloSports and the ASC?
The agreement is set to begin in the fall of 2025 and will coincide with LeTourneau University’s full membership in the ASC.
How many events will FloSports stream annually under this agreement?
FloSports will stream over 1,000 regular-season and postseason events annually, covering a wide range of sports offered by the ASC.
What is the investment amount FloSports has committed to the FloCollege platform?
FloSports has committed to investing more than $50 million to support the FloCollege platform, including rights fees, production, content, product technology, and marketing.
How can fans access FloCollege content?
FloCollege is accessible via web, mobile apps (iOS and Android), and streaming platforms such as Roku, Apple TV, and Amazon Fire TV. Subscription options include both monthly and annual plans, with special pricing available to users with a .edu email address.
Which other conferences have partnered with FloSports for media rights agreements?
Similar agreements have been established with other conferences, including the Ohio Athletic Conference (OAC), the Old Dominion Athletic Conference (ODAC), and the Southern Collegiate Athletic Conference (SCAC), all of which have joined the FloCollege network in recent years.
Key Features of the FloSports and ASC Media Rights Agreement
| Feature | Description |
|---|---|
| Start Date | Fall of 2025 |
| Annual Events Streamed | Over 1,000 regular-season and postseason events |
| Investment Amount | Over $50 million |
| Access Platforms | Web, mobile apps (iOS and Android), Roku, Apple TV, Amazon Fire TV |
| Subscription Options | Monthly and annual plans, with special pricing for .edu email users |
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