Austin TX, January 23, 2026
CDK has introduced its innovative Customer Data Platform at the NADA Show 2026 in Austin, aiming to streamline dealership operations and enhance customer engagement. This new platform consolidates fragmented customer information from various sources, providing dealerships with actionable insights to improve marketing strategies and operational efficiency. The Built-In CDP not only simplifies data access but also introduces features such as predictive analytics and unified customer profiles, setting a new standard in the automotive retail space.
CDK Unveils Game-Changing Customer Data Platform at NADA 2026
New technology aims to streamline dealership operations and enhance customer engagement.
Austin, Texas – January 22, 2026 – The automotive industry is on the brink of a significant transformation as CDK, a prominent automotive retail software provider, unveils its innovative Customer Data Platform (CDP) at the National Automobile Dealers Association (NADA) Show 2026. This launch signals a potential leap forward for Austin TX businesses and the broader automotive market, as local entrepreneurs and dealership owners seek to leverage technology to simplify their operations and enhance customer relationships.
With the Built-In CDP, CDK aims to address a pressing issue in the automotive retail space: fragmented customer information. By integrating data from multiple sources, including Customer Relationship Management (CRM), Dealer Management Systems (DMS), and more, the platform equips dealerships with unified and actionable insights. Such advancements may not only improve operational efficiency but also pave the way for increased revenue opportunities for local businesses that embrace these changes.
The Impact of Unified Data on Dealerships
The fragmentation of customer information often leads to outdated data and inefficient marketing strategies, which can adversely affect a dealership’s bottom line. The Built-In CDP eliminates the need for multiple systems and logins, simplifying access to real-time data. This unified approach enables dealerships to enhance their marketing efforts and streamline operations, ultimately fostering a stronger connection between customers and businesses.
Key Features of the Built-In CDP
The Built-In CDP is designed with features that are particularly beneficial for dealerships striving to improve customer engagement and operational metrics. Here are some of the standout features:
- Customer Insights and Predictive Lifetime Value: Delivers a comprehensive view of customer transactions and behaviors across sales, service, and parts, facilitating targeted outreach to both high and low-engagement customers.
- Sales and Service Metrics: Provides critical performance indicators, allowing dealerships to better understand customer behaviors, enhancing decision-making related to lease and finance terms.
- Unified Customer Profiles: Creates a single, trusted view of customers, merging diverse data points into cohesive profiles for actionable insights.
- AI Summary: Embeds artificial intelligence insights into workflows, offering dealerships the context they need to enhance their customer interactions.
- Manage Records: Simplifies customer record management by displaying valuable information clearly, helping avoid data duplication.
These features are set to transform how dealerships operate, particularly in their marketing, sales, and service strategies. By harnessing the power of real-time data, dealerships can engage with customers more effectively and reduce missed revenue opportunities.
Enterprise Customer Data Platform: Future Growth Opportunities
In addition to the Built-In CDP, CDK will also introduce an Enterprise Customer Data Platform that combines enriched data with dealer-owned and third-party data. This advanced solution enables segmentation and deeper behavioral analysis, paving the way for more sophisticated, data-driven marketing strategies.
NADA Show 2026: A Platform for Innovation
Dealers attending the NADA Show from February 3 to 6, 2026, will have an opportunity to see live demonstrations of the Built-In CDP at CDK Booths #3701W and #3600W. These demonstrations will allow attendees to grasp how this cutting-edge technology can be leveraged for tangible benefits in their own dealerships.
Conclusion: Embracing Innovation in Austin TX
The introduction of CDK’s Built-In CDP at the NADA Show illustrates the commitment to innovation within the automotive sector. As Austin TX businesses increasingly recognize the value of integrating technology into their operations, they also stand to benefit from reduced regulatory burdens that foster economic growth. Supporting local entrepreneurs and engaging with advancements in data management will not only enhance individual dealership operations but also contribute positively to the overall health of the Travis County economy.
Frequently Asked Questions (FAQ)
What is the Built-In Customer Data Platform (CDP) introduced by CDK?
The Built-In CDP is a platform that unifies fragmented customer information, delivering real-time, actionable insights across dealerships. It integrates seamlessly with the CDK Dealership Xperience (DXP), enabling dealers to access clean, trusted customer data without the need for additional systems or logins.
How does the Built-In CDP benefit dealerships?
By consolidating data from various sources—including CRM, DMS, service, parts, and third-party systems—the Built-In CDP creates comprehensive customer profiles that are immediately accessible within existing workflows. This approach addresses common challenges faced by dealers, such as outdated and siloed customer information, leading to improved customer engagement and more efficient marketing spend.
What are the key features of the Built-In CDP?
Key features include Customer Insights and Predictive Lifetime Value, Sales and Service Metrics, Unified Customer Profiles, AI Summary, and Manage Records. These features help dealerships deliver more value to customers, improve performance metrics, and streamline operations.
When and where will the Built-In CDP be formally introduced?
The Built-In CDP will be formally introduced during the NADA Show 2026, February 3–6, at CDK Booths #3701W and #3600W. Dealers will experience live demos of the Built-In CDP features and learn about the Enterprise CDP’s advanced data-driven capabilities.
Key Features of the Built-In Customer Data Platform
| Feature | Description |
|---|---|
| Customer Insights and Predictive Lifetime Value | Provides a 360-degree view of transactions and behaviors across sales, service, and parts, helping dealerships deliver more value to lower-engagement audiences while deepening long-term relationships with their highest-value customers. |
| Sales and Service Metrics | Generates key dealership performance indicators, including lease loyalty, customers beyond their deal term, and end-of-term lease and finance term maturities. Service benchmarks include months between repair orders, warranty-pay, and the volume of service-only customers. |
| Unified Customer Profiles | Offers a clean, comprehensive view of each customer, stitching together real-time data for a consistent and trusted view of each customer, household, and vehicle. |
| AI Summary | Provides AI-powered insights embedded into workflows that surface the most relevant information to better understand a customer at a glance for better context and relevancy. |
| Manage Records | Displays all customer records and household members to manage customer records more easily, reduce duplicate records, and prevent future duplication. |
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