Austin, Texas, January 19, 2026
The Texas Longhorns football program has topped the charts as the most valuable college football program in the U.S., reaching a staggering valuation of $2.2 billion. This surpasses the previous record held by Ohio State. In terms of financial performance, the Longhorns reported nearly $220 million in adjusted revenue for the 2025 season. However, they faced challenges on the field, finishing the season with a 10–3 record and earning a Citrus Bowl victory over Michigan. Their rich history and strategic management decisions underpin this substantial valuation.
Austin, Texas – Texas Longhorns Football Program Valued at $2.2 Billion
The Texas Longhorns football program has recently been recognized as the most valuable college football program in the nation, with an astounding valuation of $2.2 billion. This impressive figure eclipses that of the previously leading Ohio State program, which was valued at just under $2 billion.
Financial Performance
For the 2025 season, the Longhorns reported an adjusted revenue totaling nearly $220 million, placing them just behind Ohio State in revenue generation. They also excelled in cash flow, leading with an impressive adjusted cash flow exceeding $105 million.
Recent Performance
Despite their enviable valuation, the Longhorns encountered some challenges on the field in the 2025 season. They wrapped up the year with a record of 10–3, which landed them in a three-way tie for fifth in the Southeastern Conference (SEC). A highlight of their season was a decisive victory in the Citrus Bowl against Michigan.
Historical Context
The Texas Longhorns boast a rich history in college football, having secured four Division I-A national championships and a remarkable 33 conference championships. This legacy has significantly contributed to their longstanding reputation as a powerhouse in college football.
Valuation Methodology
The process of valuing college football programs incorporates various financial indicators, including revenue figures, cash flow, and projections for operational sustainability. Such comprehensive analysis offers a detailed perspective on a program’s financial health and overall market value.
Implications
The substantial valuation of the Texas Longhorns underscores the massive financial impact and marketing capability of college football programs. This situation highlights the importance of strategic management decisions and on-field performance in not only maintaining but also enhancing a program’s value over time.
Related News
- Ohio State’s Valuation Declines to $1.5 Billion
- Texas A&M’s Program Valuation Reaches $1.6 Billion
- Georgia Bulldogs’ Football Program Valued at $1.4 Billion
FAQ
What is the valuation of the Texas Longhorns football program?
The Texas Longhorns football program is valued at $2.2 billion, making it the most valuable college football program.
How did the Texas Longhorns perform in the 2025 season?
The Longhorns finished the 2025 season with a 10–3 record, placing in a three-way tie for fifth in the Southeastern Conference. They also won the Citrus Bowl against Michigan.
What factors contribute to the valuation of a college football program?
Valuations consider various financial metrics, including revenues, cash flow, and operational sustainability projections, providing a comprehensive picture of a program’s financial health and market value.
| Feature | Details |
|---|---|
| Valuation | $2.2 billion |
| Adjusted Revenue | Nearly $220 million |
| Adjusted Cash Flow | Over $105 million |
| 2025 Season Record | 10–3 |
| Conference Standing | Fifth in SEC |
| Bowl Game | Citrus Bowl Champion |
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