Round Rock, Texas, January 15, 2026
Rivian has announced plans to invest $9.5 million in a new electric vehicle service and sales center in Round Rock, Texas. This facility will span over 46,000 square feet and is set to start construction in March, completing by March 2027. This strategic location will allow Rivian to better serve suburban families transitioning to electric vehicles, particularly with the upcoming launch of the more affordable R2 SUV, enhancing competition in the Texas EV market dominated by Tesla.
Round Rock, Texas
Rivian Invests in New Electric Vehicle Facility in Round Rock
Rivian, the electric vehicle manufacturer challenging Tesla’s dominance, is making a significant investment in the Austin area’s electric vehicle market. The company has announced it will establish a new service and sales center in Round Rock, Texas, with an investment of $9.5 million. This facility will cover more than 46,000 square feet and is slated for construction commencing in March, with completion anticipated by March 2027.
Expansion Details
The new Rivian center will be situated at 140 Crossroads Drive, directly across from Crossroads Church Austin. This marks Rivian’s third establishment in the Austin area, following the launch of a service and delivery center in North Austin in 2022 and a showroom on South Congress Avenue earlier this year. With this expansion, Rivian aims to effectively cater to the increasing demand for electric vehicles in suburban communities.
Strategic Significance
Establishing a service and sales center in Round Rock is a strategic move for Rivian, as it positions the company closer to suburban families planning to transition from traditional internal combustion engines to electric vehicles. This expansion is timely as Rivian prepares to introduce its more cost-effective R2 SUV, aiming to appeal to a broader customer base with a starting price around $45,000.
Company Background
Founded in 2009, Rivian is headquartered in Irvine, California, and specializes in electric pickup trucks and SUVs. The company has been expanding its presence across the U.S. and Canada, establishing nearly 100 locations, including service centers in key Texas cities such as Dallas, Houston, Katy, and San Antonio.
Industry Context
The electric vehicle market in Central Texas is increasingly competitive, particularly with Tesla’s Gigafactory Texas located in Austin. Rivian’s decision to expand into this area underscores not only the rising demand for electric vehicles but also the company’s commitment to enhancing its market presence against established competitors.
Financial Performance
Despite delivering 42,247 vehicles in 2025—a decrease of 18% from the previous year—Rivian is focused on growing its service network and is gearing up for the R2 SUV launch to stimulate future growth. This current investment in Round Rock reflects a dedication to improving infrastructure and customer service capabilities, which will be vital as the company rolls out more affordable models.
Future Outlook
The Round Rock facility forms part of Rivian’s broader strategy aimed at strengthening its infrastructure and customer service offerings. As the electric vehicle market continues to evolve, Rivian’s expansion efforts illustrate an ongoing commitment to being competitive and to fostering a robust presence in key markets like Texas.
Frequently Asked Questions (FAQ)
Where is Rivian’s new service and sales center located?
The new center is located at 140 Crossroads Drive in Round Rock, Texas.
What is the size and cost of the new Rivian facility?
The facility will span over 46,000 square feet and is expected to cost $9.5 million.
When is construction expected to begin and complete?
Construction is expected to begin in March and be completed by March 2027.
What is the significance of Rivian’s expansion into Round Rock?
The expansion positions Rivian closer to suburban families interested in transitioning to electric vehicles, aligning with the upcoming launch of its more affordable R2 SUV.
How does Rivian’s new facility relate to Tesla’s presence in Texas?
Rivian’s expansion into Round Rock places it in close proximity to Tesla’s Gigafactory Texas in Austin, indicating a competitive landscape in the electric vehicle market in Central Texas.
Key Features of Rivian’s New Service and Sales Center
| Feature | Details |
|---|---|
| Location | 140 Crossroads Drive, Round Rock, Texas |
| Size | Over 46,000 square feet |
| Investment | $9.5 million |
| Construction Timeline | Start in March; completion by March 2027 |
| Strategic Importance | Closer proximity to suburban families; preparation for R2 SUV launch |
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