Austin, Texas, October 21, 2025
News Summary
Austin, Texas is welcoming the PGA Tour back with the announcement of the Good Good Championship, set to be held at the Fazio Canyons Course at Omni Barton Creek Resort & Spa. Taking place over four days, this event will feature 120 players competing for 500 FedEx Cup points, reviving interest in professional golf in the area after the discontinuation of the WGC-Dell Technologies Match Play tournament. The Good Good Golf brand serves as the title sponsor, marking a significant collaboration between modern content creators and the traditional golf industry.
Austin, Texas Welcomes the PGA Tour for the Good Good Championship
The PGA Tour is set to return to Austin, Texas, with the announcement of a new FedEx Cup Fall event called the Good Good Championship, scheduled to take place from November 12-15, 2026. This championship will be held at the Fazio Canyons Course at the Omni Barton Creek Resort & Spa.
This marks the first PGA Tour event in Austin since the WGC-Dell Technologies Match Play tournament was discontinued in 2023. The Good Good Championship will feature a competitive field of 120 players and will award 500 FedEx Cup points to the tournament winner. While the purse for the event has not yet been announced, previous fall events on the PGA Tour typically offer a prize fund in the range of $6 million.
Good Good Golf, a rapidly growing YouTube golf influencer brand, will serve as the title sponsor for this event. Since its founding in 2020, Good Good Golf has amassed a considerable following and has become known for its engaging content in the golfing community. In March 2025, the brand announced a $45 million funding round facilitated by Creator Sports Capital to expand its activities across content, retail, and live events.
Broadcast and Demographics
The Good Good Championship is expected to be broadcast on both the Golf Channel and ESPN+, allowing a wide audience to engage with the tournament. The PGA Tour has been strategically working to attract younger audiences through initiatives like this, which combines social and live communities interested in golf.
This event is notable as it represents the first time a digital brand has become a title sponsor of a PGA Tour event, thus bridging the gap between traditional golf and modern content creation. The partnership is described as a multi-year agreement with Good Good Golf, intended to bolster its brand visibility within the conventional golf industry.
Background and Local Impact
The PGA Tour previously hosted the Dell Match Play at the Austin Country Club between 2016 and 2023, featuring top-ranked players from the Official World Golf Ranking. The Good Good Championship seeks to engage demographics enthusiastic about golf but who may not fit the profile of traditional fans.
The Fazio Canyons Course has recently undergone extensive renovations in preparation for the upcoming championship, ensuring a premium golfing experience for players and fans alike. The PGA Tour has previously engaged with content creators through various initiatives, including the Content Creator Classic series, demonstrating a commitment to evolving its brand and reach.
FAQ Section:
Frequently Asked Questions
- When is the Good Good Championship scheduled?
- The championship is scheduled for November 12-15, 2026.
- Where will the championship be held?
- The event will take place at the Fazio Canyons Course at the Omni Barton Creek Resort & Spa.
- What is the field size and the points awarded to the winner?
- The championship will feature a field of 120 players and award 500 FedEx Cup points to the winner.
- Who is the title sponsor for the event?
- Good Good Golf, a popular YouTube golf influencer brand, will serve as the title sponsor for this event.
- How much was the funding that Good Good Golf announced in March 2025?
- Good Good announced a $45 million funding round by Creator Sports Capital to expand its activities across content, retail, and live events.
- What is the typical prize fund range for fall PGA Tour events?
- Most fall events typically have a prize fund in the $6 million range.
Key Features of the Good Good Championship
| Feature | Details |
|---|---|
| Event Dates | November 12-15, 2026 |
| Location | Fazio Canyons Course, Omni Barton Creek Resort & Spa, Austin, Texas |
| Field Size | 120 players |
| FedEx Cup Points for Winner | 500 points |
| Sponsor | Good Good Golf |
| Funding | $45 million funding by Creator Sports Capital |
| Broadcasting | Golf Channel, ESPN+ |
| Typical Prize Fund | Approximately $6 million |
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Additional Resources
- ESPN
- Wikipedia: PGA Tour
- Golf.com
- Google Search: Good Good Golf
- KXAN
- Google Scholar: FedEx Cup
- Heavy
- Encyclopedia Britannica: Fazio Canyons Course
- Spectrum News
- Google News: Omni Barton Creek Resort & Spa
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