Austin, Texas, October 11, 2025
News Summary
Austin, Texas, is set to unveil the F1 Hub pop-up retail space for Formula 1 fans during the United States Grand Prix weekend. From October 10th to 20th, this vibrant space will offer exclusive merchandise and collaborations, reflecting a unique blend of Formula 1 and Texas culture. Attendees can explore special collections, team gear, and merchandise from various renowned brands, enhancing the overall Grand Prix experience for fans visiting Austin.
Austin Welcomes F1 Hub: A New Destination for Formula 1 Fans with Exclusive Merchandise and Collaborations
Austin, Texas, is set to open the F1 Hub, a pop-up retail space catering to Formula 1 fans, from October 10th to October 20th during the United States Grand Prix weekend. Located at 1712 South Congress Avenue, the F1 Hub will feature an array of exclusive merchandise and collaborations spotlighting the unique blend of Formula 1 and Texas culture.
The F1 Hub will operate with varied hours during its stay in Austin. From October 10-15, it will be open from 10 AM – 7 PM, and from October 16-20, the hours extend to 10 AM – 9 PM. Fans can explore this vibrant pit stop filled with merchandise, special collaborations, and authentic team gear throughout the Grand Prix weekend.
This edition of the F1 Hub will showcase exclusive designs celebrating Texas culture and various unique collaborations. Notably, a special collection created in partnership with Peanuts will be highlighted for the US Grand Prix. In addition, visitors can look forward to the Premium F1 United States Grand Prix Collection, which embodies a distinctly Texan aesthetic.
Fans can expect to see the latest offerings from the 2025 official F1 team gear, representing prestigious teams including Scuderia Ferrari, McLaren, Mercedes-AMG Petronas, and Oracle Red Bull Racing. Special products at the F1 Hub will also include F1 The Movie merchandise, exclusive posters for the United States Grand Prix, and a new LEGO F1 Collection.
The F1 Hub is part of a series of pop-up spaces that have previously operated in Miami, with another location slated for Las Vegas from November 8 to November 20. This initiative aims to enhance the Grand Prix experience by providing fans with a one-of-a-kind shopping destination.
Austin is expected to have a lively atmosphere during the Grand Prix weekend, enhanced by team colors, live music, food trucks, and rich Texan culture. Fans are encouraged to explore the F1 Hub to uncover exclusive items and collector’s editions that will make their F1 experience memorable.
FAQ
What are the opening hours for the F1 Hub?
The F1 Hub will be open from October 10-15: 10 AM – 7 PM and from October 16-20: 10 AM – 9 PM.
Where is the F1 Hub located?
The F1 Hub is located at 1712 South Congress Avenue in Austin, Texas.
What exclusive merchandise will be available at the F1 Hub?
The F1 Hub will feature exclusive designs celebrating Formula 1 and Texas culture, a special collection with Peanuts, the Premium F1 United States Grand Prix Collection, the latest official F1 team gear, F1 The Movie merchandise, and a new LEGO F1 Collection.
Is the F1 Hub part of a series of pop-up retail spaces?
Yes, the F1 Hub is part of a series of pop-up retail spaces, with previous locations in Miami and a future site planned in Las Vegas from November 8 to November 20.
Key Features of the F1 Hub
| Feature | Details |
|---|---|
| Location | 1712 South Congress Avenue, Austin, Texas |
| Opening Dates | October 10 – October 20, 2023 |
| Opening Hours | October 10-15: 10 AM – 7 PM; October 16-20: 10 AM – 9 PM |
| Special Collaborations | Collection with Peanuts |
| Team Gear Availability | Latest 2025 official F1 team gear from teams including Scuderia Ferrari, McLaren, Mercedes-AMG Petronas, Oracle Red Bull Racing |
| Special Offerings | Exclusive posters, F1 The Movie merchandise, LEGO F1 Collection |
| Future Locations | Las Vegas from November 8 – November 20, 2023 |
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Additional Resources
- Formula 1: Austin Grand Prix Weekend
- Wikipedia: Formula 1
- Las Vegas Review-Journal: Grand Prix Plaza Opens
- Google Search: Las Vegas Grand Prix
- Austin American-Statesman: Warren Buffett Tech Hub
- Google Scholar: Warren Buffett
- Formula 1: 2025 United States Grand Prix
- Encyclopedia Britannica: Formula 1 United States
- KXAN: Austin Airport 2025 Passenger Stats
- Google News: Austin Airport
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
