Austin, TX, August 28, 2025

News Summary

The University of Texas at Austin Athletics Department has partnered with Humann to feature the Humann logo in all major sports venues. This collaboration aims to boost community health awareness and enhance athletic performance. The logo will be visible at prominent locations including Darrell K. Royal-Texas Memorial Stadium and the Moody Center. Starting with the 2026-2027 basketball season, the initiative will cater to health-conscious young adults, linking sports with cardiovascular health and supporting student-athletes through year-round engagement programs.

University of Texas at Austin Athletics to Feature Humann Logo Across Sports Venues

AUSTIN, TX – The athletics department of the University of Texas at Austin has revealed plans to incorporate the Humann logo into all sports venues on campus, marking a significant partnership aimed at enhancing both athletic performance and community health awareness. The logo will be prominently displayed at Darrell K. Royal-Texas Memorial Stadium (DKR), the home ground for the Texas Longhorns football team, as well as other key athletic facilities.

The integration of the Humann logo extends to various venues including the Texas Longhorns Boathouse, Gregory Gymnasium, and the Texas Tennis Center. Furthermore, starting in the 2026-2027 basketball season, the logo will also feature at the Moody Center, home of the Longhorns basketball team, marking a substantial shift in the athletic identity across the university’s sporting arenas.

UT Athletic Director Chris Del Conte highlighted the importance of this partnership, framing it around the university’s motto, “what starts at Texas, changes the world.” The initiative aims not only to promote the Humann brand but also to drive awareness of cardiovascular health, especially among young adults.

The company, Humann, specializes in cardiovascular health, offering beet-based products specifically targeted at individuals aged 18 and older. With a full year-round engagement plan, Humann seeks to boost its visibility in the collegiate sport domain while simultaneously promoting the successes of student-athletes. This collaboration is set to reinforce health goals tailored for college sports fans, integrating wellness into the athletic culture.

The Role of Humann in Athletics

As the official cardiovascular supplement provider for Texas Athletics, Humann plans to actively participate in events, offering products that align with the athleticism and health of the student-athletes while also encouraging fans to adopt healthier lifestyles. Longhorn Sports Properties Vice President Lucas Motta discussed the comprehensive engagement plan aimed at fostering a healthier community through increased awareness of cardiovascular health benefits associated with beet-based nutrition.

Background Context

The move to display the Humann logo across UT Austin’s athletic venues is part of a broader initiative to align sports with health and wellness, particularly relevant in college sports where young athletes are often focused on performance and health management. The partnership aims to not only enhance the fan experience but also to represent the university’s commitment to health and wellness, leveraging the popularity of sports to promote cardiovascular health.

With an increasing focus on the overall well-being of student-athletes, the collaboration between UT Austin and Humann signifies a proactive approach to addressing health concerns and providing resources aimed at improving athletic performance and life quality. This partnership is expected to resonate well with both the local community and the broader fan base, particularly among health-conscious individuals.

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