Austin, August 25, 2025
News Summary
The University of Texas at Austin’s athletics department has secured a multi-year sponsorship agreement with Humann, a health supplement company. This partnership marks a historic moment as it is the first time another brand’s logo will be displayed on playing surfaces in Texas Athletics history. The Humann logo will appear at key sports venues such as Darrell K. Royal-Texas Memorial Stadium and others, coinciding with a recent NCAA rule change allowing such commercial branding. Humann’s relationship with Texas Athletics has been long-standing, providing supplements integral to athlete performance.
Austin
The University of Texas at Austin’s athletics department has entered into a multi-year sponsorship agreement with Humann, a health supplement company. This groundbreaking deal will introduce the Humann logo to various sports venues across the university, marking a significant milestone as it is the first time in Texas Athletics history that another brand’s logo will appear on playing surfaces.
The partnership was disclosed on a Monday, just ahead of the anticipated home football game on September 6, 2024. As part of the agreement, the Humann logo will be prominently displayed at notable locations, including Darrell K. Royal-Texas Memorial Stadium, the Texas Longhorns Boathouse, Gregory Gymnasium, and the Texas Tennis Center, among others.
Athletic Director Chris Del Conte highlighted the importance of the collaboration, emphasizing that it embodies the belief that “what starts at Texas changes the world.” This partnership comes in light of a recent NCAA rule modification that allows commercial logos to appear on athletic playing surfaces during regular-season contests.
Humann, which was established in 2009 based on research from UT Health Science Center in Houston, specializes in heart health products and has a long-standing connection with Texas Athletics. For over a decade, the company has provided supplements to Longhorn athletes, and its products are an integral part of their performance nutrition program.
The flagship product, SuperBeets, has been embraced by more than 160 college and professional sports organizations, showcasing Humann’s significant presence in the athletic world. This partnership with Texas Athletics illustrates a strategic move following the NCAA’s revised policies and puts Texas in line with other institutions, such as the University of Arkansas and the University of South Carolina, who have already adopted sponsor logos on their sports venues.
Humann’s co-founder and CEO expressed the company’s pride in being based in Austin, attributing its success to strong ties with UT research and the vibrant sports culture within the university. The logos at these venues will follow NCAA regulations concerning their size and placement, ensuring compliance while still promoting brand visibility.
In addition to the aforementioned stadiums, the Humann logo will also appear at other facilities, including Moody Center, UFCU Disch-Falk Field, McCombs Field, Jamail Texas Swimming Center, Mike A. Myers Stadium, Soccer Field, and the UT Golf Club. This comprehensive branding initiative aims to increase Humann’s visibility while celebrating the accomplishments of Texas student-athletes.
As the partnership unfolds, it is expected that Humann will implement a year-round engagement strategy to further amplify their brand in conjunction with the athletic achievements at Texas. The collaboration represents a promising intersection of sports, health, and education, benefitting both the university and the sponsoring company.
Key Features of the Sponsorship
| Features | Details |
|---|---|
| Partnership Duration | Multi-year deal |
| Logo Locations | Stadiums and sports venues across UT Austin |
| NCAA Compliance | Adheres to regulations on size and placement |
| Flagship Product | SuperBeets |
| Importance | First brand logo on Texas Athletics playing surfaces |
| Impacted Venues | Darrell K. Royal-Texas Memorial Stadium, Texas Longhorns Boathouse, and more |
FAQ
What is the sponsorship agreement between University of Texas and Humann?
The University of Texas at Austin’s athletics department has signed a multi-year sponsorship deal with Humann, which includes the display of the Humann logo at various sports venues throughout the university.
When will the Humann logo be featured at Texas Athletics?
The sponsorship was announced just ahead of the first home football game on September 6, 2024, and the Humann logo will be displayed throughout the sports season.
What is Humann’s flagship product?
Humann’s flagship product is SuperBeets, which focuses on heart health and has been utilized by many athletic organizations.
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