Austin, Texas, August 25, 2025
News Summary
The University of Texas at Austin has announced a landmark multi-year sponsorship with health supplement company Humann. This agreement marks a significant milestone for Texas Athletics, as it will be the first time a brand’s logo appears on playing surfaces. Humann’s branding will debut during the Longhorns’ first home football game, with further visibility across other athletic facilities. This partnership, aligned with modern sports marketing trends, aims to enhance health awareness among college sports enthusiasts while fostering a robust relationship with Texas Athletics.
University of Texas at Austin Announces Historic Sponsorship with Humann
Austin, Texas – The University of Texas at Austin’s athletics department has entered a multi-year sponsorship agreement with Austin-based health supplement company Humann, marking a significant milestone in the history of Texas Athletics. The sponsorship will officially launch during the Longhorns’ first home football game on September 6, where Humann’s logo will prominently appear on the field at Darrell K Royal-Texas Memorial Stadium.
This agreement sets a precedent, as it is the first instance in Texas Athletics’ history that a brand’s logo will be displayed on the playing surfaces of their sports venues. Humann’s branding will extend beyond just football; the company’s logo will also feature across various Longhorn sports facilities. These include the Moody Center, UFCU Disch-Falk Field, McCombs Field, Gregory Gymnasium, the Jamail Texas Swimming Center, the Texas Tennis Center, Mike A. Myers Stadium, and the Longhorns boathouse.
Texas Athletics Director Chris Del Conte expressed enthusiasm over the new partnership, highlighting the synergy between Humann’s mission and the University of Texas. The collaboration is facilitated by Longhorn Sports Properties, which manages corporate sponsorships for Texas Athletics and operates under Learfield.
This sponsorship arrives on the heels of a rule change implemented by the NCAA last year, which allows organizations to display commercial logos on fields and courts throughout regular-season competitions. Humann has a well-established presence within Texas Athletics, having provided nutritional supplements to student-athletes for over a decade, a relationship initiated by UT professor John Ivy’s recommendations.
Humann focuses on heart health, developing dietary products based on research spearheaded by Nobel Laureate Ferid Murad, who subsequently joined the faculty at the University of Texas Health Science Center. One of the company’s flagship products, SuperBeets Heart Chews, aims to improve blood pressure, memory, and focus, catering to the demands of athletes and students alike. Humann’s products have become popular among more than 160 college sports programs and professional teams across the country, paving the way for its recognition as Texas Athletics’ official cardiovascular supplement.
This unique sponsorship is designed to raise awareness about wellness and health among college sports enthusiasts. In addition to this, the Humann logo will also be introduced at the Moody Center starting from the 2026-2027 basketball season. However, the financial terms surrounding the sponsorship deal have not been disclosed by Longhorn Sports Properties.
The partnership signals a transformative direction for the University of Texas at Austin’s athletics program, aligning with modern trends in sports marketing and health awareness. With the debut of Humann’s logo set for the upcoming football season, the Longhorns and their fans can look forward to a new era of athletic branding and health-focused partnerships.
FAQ Section
What is the significance of the sponsorship deal between the University of Texas and Humann?
This deal marks the first time in Texas Athletics history that a brand’s logo will appear on playing surfaces in sports venues, launching a new era for sports branding at the university.
When will Humann’s logo make its debut?
Humann’s logo will first be displayed during the Longhorns’ football game on September 6.
In which sports facilities will Humann’s logo be featured?
Humann’s logo will be showcased in multiple venues, including the Moody Center, UFCU Disch-Falk Field, McCombs Field, Gregory Gymnasium, the Jamail Texas Swimming Center, the Texas Tennis Center, Mike A. Myers Stadium, and the Longhorns boathouse.
What type of products does Humann offer?
Humann specializes in heart health supplements, including products like SuperBeets Heart Chews, which aim to enhance blood pressure, memory, and cognitive functions.
Key Features of the Partnership
| Feature | Description |
|---|---|
| Sponsorship Duration | Multi-year agreement |
| Logo Debut | September 6 during the first home football game |
| Historical Significance | First branded logo on Texas Athletics playing surfaces |
| Facilities Involved | Moody Center, UFCU Disch-Falk Field, among others |
| Product Focus | Heart health supplements |
| NCAA Rule Change | Allows logos on fields and courts |
| Financial Disclosure | Terms not disclosed |
Deeper Dive: News & Info About This Topic
HERE Resources
Texas House Approves Bill to Compensate Student Athletes
Additional Resources
- Statesman
- 247 Sports
- Houston Chronicle
- KVUE
- KXAN
- Wikipedia: University of Texas at Austin
- Google Search: University of Texas sports partnership
- Google Scholar: Texas Athletics sponsorship
- Encyclopedia Britannica: University
- Google News: University of Texas sponsorship
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