News Summary
Dallas recently marked a significant event in finance with the establishment of NYSE Texas, celebrated by Governor Greg Abbott ringing the closing bell. This landmark occasion highlights Texas’s growing economic influence, with plans for the Texas Stock Exchange launching soon. With Nasdaq also expanding its presence in Dallas, the city is positioned as a key player in the financial landscape. Furthermore, an advertising campaign promoting Texas’s economic opportunities is set to reach millions, reinforcing the state’s reputation as a hub for business and innovation.
Texas Welcomes NYSE Texas, Celebrating a New Era in Finance
On August 21, 2025, Texas took a significant leap forward in the financial sector with the ribbon-cutting ceremony for NYSE Texas at AT&T Stadium in Dallas. Governor Greg Abbott marked the occasion by ringing the closing bell of the New York Stock Exchange, symbolizing the establishment of the new stock exchange that aims to make Texas a central hub for finance, especially following the relocation of the Chicago Stock Exchange to the state.
An Enthusiastic Celebration
The event attracted a large crowd, including prominent local figures such as the Dallas Cowboys cheerleaders and team owner Jerry Jones. The atmosphere was electric, with attendees celebrating the emergence of Texas as a potential new powerhouse in the financial world. Abbott highlighted Texas’ business-friendly climate and expressed a vision for the state to rival Wall Street, even playfully coining the term “Y’all Street” to emphasize its welcoming nature.
Future Financial Developments
In the lead-up to this notable event, the Texas Workforce Commission announced Bryan Daniel as the appointed leader of NYSE Texas. Governor Abbott has consistently advocated for policies that attract businesses to Texas, emphasizing the importance of sustaining momentum within the state’s financial landscape. Additionally, anticipation builds for the Texas Stock Exchange (TXSE), scheduled to launch in early 2026, further expanding financial opportunities within the region.
Nasdaq Expands into Dallas
In conjunction with NYSE Texas, Nasdaq is set to establish a regional headquarters in Dallas, enhancing service availability to its current client base. Approximately 800 clients within Texas already benefit from Nasdaq’s operations, showcasing the growing significance of the state in the finance industry.
Marketing the Texas Financial Boom
To promote these exciting developments, TXSE has initiated an advertising campaign at Dallas Fort Worth International Airport and along major highways leading into the area. The campaign, which utilizes slogans such as “The bull market is coming home,” aims to engage an estimated 2 million travelers and 4 million drivers, further solidifying Texas’s burgeoning image as a financial destination.
Robust Economic Environment
Texas boasts an impressive economy valued at $2.7 trillion, making it one of the fastest-growing in the United States. Recently, six new companies from Houston have joined as founding members of NYSE Texas, while retaining their primary listings elsewhere. Among them, NRG Energy Inc. reported substantial revenue of $28.13 billion in 2024, contributing to the state’s economic growth and attracting further investments.
Looking Ahead
Significant investments totaling over $160 million from major Wall Street firms, including BlackRock and Citadel Securities, have been funneled into the TXSE, showcasing confidence in Texas’s potential to disrupt the long-standing dominance of NYSE and Nasdaq. The establishment of such exchanges marks the beginning of a transformative chapter for Texas, signaling its readiness to accommodate businesses seeking a proactive and appealing financial environment.
Conclusion
The launch of NYSE Texas and the anticipated TXSE reinforce Texas’s role as not only a financial hub but also as a thriving community for businesses. The promising trajectory indicates a bright future for financial endeavors within the state, marking a significant milestone on Texas’s path to financial prominence. For individuals and companies alike, Texas presents a compelling opportunity as it prepares to shine on the global finance stage.
Deeper Dive: News & Info About This Topic
- Dallas News
- Wikipedia: Stock Exchange
- KHOU
- Google Search: Texas Stock Exchange
- Investopedia
- Google Scholar: Texas Stock Exchange
- CultureMap Dallas
- Encyclopedia Britannica: Texas Business Economy
- Dallas Express
- Google News: Texas Financial News
- Troutman Pepper

Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


