News Summary
In Park Cities, local businesses are uniting to support families affected by recent flooding in the Hill Country. Navy Blooms is donating proceeds from their Texas Strong Tee sales to the Kerr County Flood Relief Fund, while Sugar & Sage Bakery contributes with a special dessert. As the community rallies to provide assistance, over $30 million has already been raised to aid those impacted by this disaster, highlighting the deep community spirit that endures amid tragedy.
Texas Businesses Mobilize for Hill Country Flood Relief
PARK CITIES, Texas – Local businesses in Park Cities have rallied to support families affected by the catastrophic flooding in the Hill Country, as heavy rains led to the overflow of the Guadalupe River, wreaking havoc on towns and summer camps across the region. With a mounting humanitarian crisis, community members and business owners are stepping up to lend a helping hand.
Navy Blooms Leads Fundraising Efforts
Among the notable contributors is Navy Blooms, which will donate 100% of the proceeds from the sale of their popular Texas Strong Tee, priced at $25, directly to the Kerr County Flood Relief Fund. This initiative launches on Monday, July 14, allowing residents to show their support for flood victims through their purchases. Other Park Cities businesses are joining the cause by donating a full 100% of proceeds from select items toward flood relief.
Sweets with a Purpose
Sugar & Sage Bakery has crafted a special treat, a chocolate mousse inspired by the favorite “Messy Face Cake” enjoyed by attendees of Camp Mystic. A portion of the sales from this dessert will support the GoFundMe campaign focusing on assisting both families and camp staff affected by the flooding.
Severe Impact of the Flooding
The situation has reached a critical point, with reports as of July 10 indicating that 170 individuals are missing and at least 119 confirmed deceased. Kerr County has been particularly impacted, with 95 of those unfortunate deaths occurring there. The search for approximately 161 individuals who remain unaccounted for is ongoing, with rescue operations prioritized due to the dire circumstances.
Response and Recovery Initiatives
In response to the disaster, Governor Greg Abbott has deployed over 2,100 personnel and more than 1,100 vehicles and equipment to support ongoing flood response efforts. The search and recovery process remains urgent, as included among the deceased are 14 adults and 13 children. The tragedy includes the loss of six students from Highland Park ISD, leading to increased demand for counseling services for affected families.
Community Generosity Shines Through
Despite the overwhelming challenges, the community is showcasing remarkable generosity. Residents are stepping forward to provide food, shelter, and various forms of aid to those in need. The Community Foundation of the Texas Hill Country has launched the Kerr County Flood Relief Fund, which has already raised over $30 million to assist those impacted by the floods. Emergency grants totaling $5 million from the foundation are directed towards critical support to help individuals rebuild their lives.
Spiritual and Grassroots Support
Local churches and organizations continue to mobilize efforts for financial contributions, although they have temporarily halted physical donations due to an overwhelming response. In a show of solidarity, Park Cities families are tying green ribbons to trees and signposts to honor flood victims, especially those associated with Camp Mystic.
Long Road to Recovery Ahead
As floodwaters recede and rescue efforts are carried out, the Park Cities community is reminded that the road to recovery will be long and necessitates continued support. Residents are encouraged to keep the relief initiatives in mind and to contribute in any way possible to aid in rebuilding lives and restore hope in the aftermath of this devastating disaster.
Deeper Dive: News & Info About This Topic
- People Newspapers: Navy Blooms Donates Proceeds
- D Magazine: North Texas Families Wait and Pray
- CultureMap Austin: Texas Floods and Restaurants
- Hello Georgetown: Georgetown Flood Update
- People Newspapers: 55 Seventy Cookie Stand for Flood Relief
- Wikipedia: Flood
- Google Search: Flood Relief Texas
- Google Scholar: Flood Relief Efforts
- Encyclopedia Britannica: Flood Controversy
- Google News: Texas Floods
Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
