News Summary
Austin’s hemp industry is on the brink as local business owner Kelly Neves confronts Senate Bill 3, which could ban hemp-derived THC products. With the potential for extensive job losses and closure of businesses like Club 420, Neves and her community are voicing their concerns. As Governor Abbott faces a deadline to decide, advocates for the industry have rallied, seeking a more balanced regulatory approach without a total ban on these products. The fate of a $10.2 billion industry hangs in the balance, raising significant questions about the future of cannabis regulation in Texas.
Austin’s Hemp Industry Faces Uncertain Future
Austin, Texas, is currently experiencing a significant threat to its booming hemp industry as local business owners, like Kelly Neves of Big Dan’s Emporium, prepare for potential drastic changes due to pending legislation. Senate Bill 3, if enacted, would ban the sale and possession of hemp-derived THC products, adversely affecting small businesses and the livelihoods of many Texans.
The Rise of Big Dan’s Emporium
Neves began her entrepreneurial journey with a single food truck and has successfully grown her business into a nine-location hemp enterprise throughout Austin. Her establishment, Big Dan’s Emporium, gained popularity during events such as the Austin City Limits Music Festival. Neves turned her passion for food and cannabis into a successful venture, eventually launching Club 420. This venue capitalized on the growing interest in THC-infused beverages and quickly became a favorite among both locals and tourists.
Facing Uncertain Times
Despite her success, the threat posed by Senate Bill 3 has cast doubt over the future of Neves’s business. If the bill becomes law, it would criminalize the possession and sale of various hemp products that contain cannabinoids like THC, except for CBD and CBG. This legislative change could force Neves to close her doors permanently, leading to the loss of significant inventory and crucial revenue.
The Weight of the Decision
The deadline for Governor Greg Abbott to act on this bill is approaching, with the implications of his decision looming large. If signed into law, Senate Bill 3 could dismantle a $10.2 billion industry in Texas, jeopardizing the jobs of approximately 53,000 workers. The bill gained momentum after a police bust in Allen, where a substantial amount of illegal THC products was seized. Law enforcement officials have expressed their support for the measure, claiming it would streamline the testing process for these substances.
Community Impact
Neves represents a broader community of entrepreneurs who are anxiously watching the situation unfold. With 20 employees relying on Club 420 for their livelihoods, the implications of the potential ban could be catastrophic. Neves has invested nearly two years into establishing and growing the business, and without the ability to sell THC products, sustaining her operations will likely become impossible.
Voices of Concern
Amid the uncertainty, opposition to Senate Bill 3 is growing. Proponents of the hemp industry are rallying public support, having gathered over 118,000 signatures on petitions urging the governor to veto this legislation. Many advocates emphasize the importance of creating regulatory measures that ensure safety without entirely prohibiting the sale of hemp products. They argue that a balanced approach would serve to benefit consumers while still addressing public health concerns.
The Bigger Picture
The potential legislation raises broader questions regarding the future of cannabis regulation in Texas. The passage of Senate Bill 3 would shift the state from a leading position in hemp reform to one of the most restrictive cannabis regulatory environments in the country. This development could devastate the hopes and investments of many entrepreneurs across Texas who have embraced the growing market.
Final Thoughts
As the deadline for Governor Abbott’s decision approaches, the future of Neves’s business and the wider Texas hemp industry remains in jeopardy. The choice facing state leadership is pivotal; they must decide whether to foster an industry that provides jobs and supports families or constrict a market that has shown substantial growth. The outcome is uncertain, but for now, many in Texas’s small business community are left anxiously awaiting a decision that could change the economic landscape of the state.
Deeper Dive: News & Info About This Topic
- KXAN: Texas Hemp Business Faces Closure Under THC Ban
- Cannabis Business Times: Texas Hemp Advocates Gather Signatures
- Dallas Observer: The Fate of Texas THC Ban
- KEYT: Texas at a Crossroads with THC Ban
- Wikipedia: Cannabis in Texas

Author: STAFF HERE AUSTIN WRITER
The AUSTIN STAFF WRITER represents the experienced team at HEREAustinTX.com, your go-to source for actionable local news and information in Austin, Travis County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as SXSW, Austin City Limits Music Festival, Formula 1 United States Grand Prix, and the Austin Film Festival. Our coverage extends to key organizations like the Greater Austin Chamber of Commerce and Visit Austin, plus leading businesses in technology, automotive, and retail that power the local economy such as Dell Technologies, Tesla, and Apple. As part of the broader HERE network, including HERECollegeStation.com, HEREDallas.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.


